runsonwhat

Coupang's tech stack

What does Coupang use?

Coupang (coupang.com) uses at least 37 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Zendesk for customer support and Naver Analytics for analytics. Last checked .

Industry
E-commerce
Based in
South Korea
Founded
2010
Tools found
37
Categories
18
Oldest proven tool
Sep 2011
Changes seen
2

Coupang's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Application

6 tools, what the product is built with

Data & Observability

3 tools, what they measure and store

Go-to-market

6 tools, how they find and keep customers

What changed at Coupang

Recent starts and stops

  1. StartedDell Technologies
  2. StartedInfoblox

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Akamai
  2. Zendesk

Coupang tech stack FAQ

What tools does Coupang use?

As of October 2026, runsonwhat has found 37 tools at Coupang (coupang.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: React, Tailwind CSS and Next.js. Data & Observability: Sentry, Dynatrace and Naver Analytics. Go-to-market: Meta Pixel, Mailchimp and TikTok Pixel. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 9, 2026.

What cloud does Coupang run on?

Coupang uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on coupang.com. Amazon Web Services is used by 144,750 companies runsonwhat tracks.

What email provider does Coupang use?

Coupang uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 700,596 companies runsonwhat tracks.

What does Coupang use for customer support?

Coupang uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk, and Coupang has used it since at least June 2019. Zendesk is used by 40,836 companies runsonwhat tracks.

What analytics tools does Coupang use?

Coupang uses Naver Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Naver Analytics through Naver Analytics code on coupang.com. Naver Analytics is used by 2,764 companies runsonwhat tracks.

What marketing software does Coupang use?

Coupang uses Mailchimp for marketing, alongside Marketo, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 113,065 companies runsonwhat tracks.

How long has Coupang used Akamai?

Coupang has used Akamai since at least September 2011, going by the first public certificate of the coupang.com subdomain that points at Akamai. Other long-running tools at Coupang include Zendesk (since June 2019).

Does Coupang use Meta Pixel?

Yes. runsonwhat found Meta Pixel at Coupang through a DNS verification record for Meta Pixel. Meta Pixel is a Ads & Pixels tool used by 382,525 companies runsonwhat tracks.

Does Coupang use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Coupang; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Coupang may use more AI tools than these.

Has Coupang changed tools recently?

Yes. On runsonwhat's rechecks, Coupang started using Dell Technologies and Infoblox (latest on October 9, 2026). A change counts only between two checks of coupang.com done the same way.

Which companies have a tech stack similar to Coupang's?

The companies with the stacks most like Coupang's are Nyu Office Of The Provost, Assa Abloy, TTEC and Andreessen Horowitz, according to runsonwhat (October 2026). Each shares 9 to 22 tools with Coupang, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Coupang uses?

runsonwhat reads public records only. Of the 37 tools at Coupang, 23 were found through DNS records, 5 through subdomains that point at the vendor, 5 through code on coupang.com and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and coupang.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.