Carto's tech stack
What does Carto use?
Carto (carto.com) uses at least 38 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and GitBook for customer support. Last checked .
- Industry
- Internet
- Size
- 51–200 employees
- Based in
- New York, United States
- Founded
- 2012
- Company page
- Tools found
- 38
- Categories
- 17
- Layers
- 5 of 5
- Changes seen
- 8
Carto's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
5 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
10 tools, what the product is built with
Auth & Identity
Backend & Database
Data & Observability
2 tools, what they measure and store
Monitoring
Analytics
Go-to-market
8 tools, how they find and keep customers
Website & CMS
Sales & CRM
Support & Docs
Company Ops
13 tools, what the team runs on day to day
Email Delivery
Dev Tools
What changed at Carto
Recent starts and stops
- StoppedApollo.io
- StoppedG2
- StoppedGoogle Analytics
- StoppedGoogle Ads
- StoppedHotjar
- StoppedLinkedIn Insight Tag
- StoppedTaboola
- StoppedZoomInfo
Carto tech stack FAQ
What tools does Carto use?
As of October 2026, runsonwhat has found 38 tools at Carto (carto.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Tag Manager and Sentry. Go-to-market: Mailchimp, HubSpot and Webflow. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 18, 2026.
What cloud does Carto run on?
Carto uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on carto.com. Amazon Web Services is used by 145,491 companies runsonwhat tracks.
What CRM does Carto use?
Carto uses HubSpot for its CRM, alongside Salesforce and Qualified, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 93,681 companies runsonwhat tracks.
What email provider does Carto use?
Carto uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 709,039 companies runsonwhat tracks.
What does Carto use for customer support?
Carto uses GitBook for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found GitBook through a subdomain that points at GitBook. GitBook is used by 2,004 companies runsonwhat tracks.
What analytics tools does Carto use?
Carto uses Google Tag Manager for analytics, according to runsonwhat (October 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on carto.com. Google Tag Manager is used by 500,311 companies runsonwhat tracks.
Does Carto use Google Fonts?
Yes. runsonwhat found Google Fonts at Carto through Google Fonts code on carto.com. Google Fonts is a Media & UI tool used by 806,954 companies runsonwhat tracks.
Does Carto use AI tools?
Yes. runsonwhat has found MCP Registry at Carto; MCP Registry, for example, through a DNS verification record for MCP Registry. AI services called only from servers leave no public trace, so Carto may use more AI tools than these.
Has Carto changed tools recently?
Yes. On runsonwhat's rechecks, Carto stopped using Apollo.io, G2 and Google Analytics (latest on October 7, 2026). A change counts only between two checks of carto.com done the same way.
Which companies have a tech stack similar to Carto's?
The companies with the stacks most like Carto's are Guru Technologies, Cartodb, Sonatype and JumpCloud, according to runsonwhat (October 2026). Each shares 13 to 28 tools with Carto, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Carto uses?
runsonwhat reads public records only. Of the 38 tools at Carto, 15 were found through DNS records, 12 through code on carto.com, 6 through email records, 4 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and carto.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.