Borg & Overström's tech stack
What does Borg & Overström use?
Borg & Overström (borgandoverstrom.com) uses at least 16 tools we can see from public records, including Microsoft 365 for email and documents, HubSpot for sales, LiveChat for customer support and Google Analytics for analytics. Last checked .
- Industry
- Food & Beverages
- Size
- 51–200 employees
- Based in
- Norwich, United Kingdom
- Founded
- 2001
- Company page
- Tools found
- 16
- Categories
- 13
- Layers
- 5 of 5
- Last checked
- Oct 2026
Borg & Overström's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
2 tools, what the product is built with
Media & UI
Data & Observability
4 tools, what they measure and store
Monitoring
Go-to-market
6 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
3 tools, what the team runs on day to day
Companies like Borg & Overström also use
Tools common among companies with a similar stack that we haven't found at Borg & Overström.
Companies with a stack like Borg & Overström's
Ranked by shared tools, with rare tools counting more.
Rogers Sporting GoodsSporting Goods · 51–200 people7in common
Rhino-RackAutomotive · 51–200 people7in common
Paragonix TechnologiesMedical Devices · 51–200 people9in common
100%Retail · 51–200 people9in common
Jit Truck Parts™Automotive · 51–200 people8in common
Lancaster Archery SupplySporting Goods · 51–200 people11in common
Pliant TherapeuticsBiotechnology · 51–200 people7in common
IfthenInternet · 51–200 people8in common
More Food & Beverages companies
Other Food & Beverages companies we've checked.
Borg & Overström tech stack FAQ
What tools does Borg & Overström use?
As of October 2026, runsonwhat has found 16 tools at Borg & Overström (borgandoverstrom.com) in public records. Edge & Hosting: Cloudflare. Application: Wistia. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, Zoom and NetSuite. Last checked October 20, 2026.
What CRM does Borg & Overström use?
Borg & Overström uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on borgandoverstrom.com. HubSpot is used by 93,665 companies runsonwhat tracks.
What email provider does Borg & Overström use?
Borg & Overström uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 709,036 companies runsonwhat tracks.
What does Borg & Overström use for customer support?
Borg & Overström uses LiveChat for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found LiveChat through LiveChat code on borgandoverstrom.com. LiveChat is used by 6,644 companies runsonwhat tracks.
What analytics tools does Borg & Overström use?
Borg & Overström uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on borgandoverstrom.com. Google Analytics is used by 875,478 companies runsonwhat tracks.
What is Borg & Overström's website built with?
Borg & Overström uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through Shopify code on borgandoverstrom.com. Shopify is used by 59,369 companies runsonwhat tracks.
Does Borg & Overström use Cloudflare?
Yes. runsonwhat found Cloudflare at Borg & Overström through DNS records that point at Cloudflare and code on borgandoverstrom.com. Cloudflare is a CDN & Edge tool used by 701,352 companies runsonwhat tracks.
Which companies have a tech stack similar to Borg & Overström's?
The companies with the stacks most like Borg & Overström's are Rogers Sporting Goods, Rhino-Rack, Paragonix Technologies and 100%, according to runsonwhat (October 2026). Each shares 7 to 9 tools with Borg & Overström, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Borg & Overström uses?
runsonwhat reads public records only. Of the 16 tools at Borg & Overström, 9 were found through code on borgandoverstrom.com, 4 through DNS records, 2 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and borgandoverstrom.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.