Basketball-Reference.com's tech stack
What does Basketball-Reference.com use?
Basketball-Reference.com (basketball-reference.com) uses at least 28 tools we can see from public records, including Google Workspace for email and documents, HubSpot for sales, Google Analytics for analytics and HubSpot CMS for its website. Last checked .
- Company page
- Tools found
- 28
- Categories
- 9
- Oldest proven tool
- Aug 2021
- Last checked
- Oct 2026
Basketball-Reference.com's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
2 tools, what the product is built with
Media & UI
Data & Observability
2 tools, what they measure and store
Go-to-market
16 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Company Ops
7 tools, what the team runs on day to day
Workspace
What changed at Basketball-Reference.com
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Basketball-Reference.com tech stack FAQ
What tools does Basketball-Reference.com use?
As of November 2026, runsonwhat has found 28 tools at Basketball-Reference.com (basketball-reference.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, HubSpot and Google Ad Manager. Company Ops: Google Workspace, Let's Encrypt and Sectigo. Last checked October 31, 2026.
What CRM does Basketball-Reference.com use?
Basketball-Reference.com uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Basketball-Reference.com has used it since at least August 2021. HubSpot is used by 96,255 companies runsonwhat tracks.
What email provider does Basketball-Reference.com use?
Basketball-Reference.com uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on basketball-reference.com. Google Workspace is used by 411,362 companies runsonwhat tracks.
What analytics tools does Basketball-Reference.com use?
Basketball-Reference.com uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on basketball-reference.com. Google Analytics is used by 906,355 companies runsonwhat tracks.
What is Basketball-Reference.com's website built with?
Basketball-Reference.com uses HubSpot CMS for its website, according to runsonwhat (November 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS, and Basketball-Reference.com has used it since at least August 2021. HubSpot CMS is used by 33,666 companies runsonwhat tracks.
How long has Basketball-Reference.com used HubSpot?
Basketball-Reference.com has used HubSpot since at least August 2021, going by the first public certificate of the basketball-reference.com subdomain that points at HubSpot. Other long-running tools at Basketball-Reference.com include HubSpot CMS (since August 2021).
Does Basketball-Reference.com use Google Fonts?
Yes. runsonwhat found Google Fonts at Basketball-Reference.com through Google Fonts code on basketball-reference.com. Google Fonts is a Media & UI tool used by 825,907 companies runsonwhat tracks.
How does runsonwhat know what Basketball-Reference.com uses?
runsonwhat reads public records only. Of the 28 tools at Basketball-Reference.com, 12 were found through website configuration files, 7 through DNS records, 6 through code on basketball-reference.com, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and basketball-reference.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.