Basics's tech stack
What does Basics use?
Basics (basicslife.com) uses at least 12 tools we can see from public records, including Google Workspace for email and documents, WhatsApp Business for customer support, Google Analytics for analytics and Shopify for its website. Last checked .
“Basics Life is an Indian menswear brand offering premium casual wear including shirts, t-shirts, trousers, jeans, jackets, and accessories across 119 stores in India.”
- Industry
- Retail
- Based in
- India
- Founded
- 1995
- Tools found
- 12
- Categories
- 9
- Layers
- 5 of 5
- Changes seen
- 1
Basics's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
2 tools, what the product is built with
Media & UI
Data & Observability
2 tools, what they measure and store
Go-to-market
6 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Support & Docs
Company Ops
1 tool, what the team runs on day to day
Workspace
What changed at Basics
Recent starts and stops
- StoppedSendGrid
Basics tech stack FAQ
What tools does Basics use?
As of November 2026, runsonwhat has found 12 tools at Basics (basicslife.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts. Data & Observability: Google Analytics and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and WhatsApp Business. Company Ops: Google Workspace. Last checked November 4, 2026.
What email provider does Basics use?
Basics uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on basicslife.com. Google Workspace is used by 412,510 companies runsonwhat tracks.
What does Basics use for customer support?
Basics uses WhatsApp Business for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found WhatsApp Business through WhatsApp Business code on basicslife.com. WhatsApp Business is used by 138,125 companies runsonwhat tracks.
What analytics tools does Basics use?
Basics uses Google Analytics for analytics, alongside Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on basicslife.com. Google Analytics is used by 906,092 companies runsonwhat tracks.
What is Basics's website built with?
Basics uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through Shopify code on basicslife.com. Shopify is used by 60,864 companies runsonwhat tracks.
What marketing software does Basics use?
Basics uses Judge.me for marketing, according to runsonwhat (November 2026). runsonwhat found Judge.me through Judge.me code on basicslife.com. Judge.me is used by 12,393 companies runsonwhat tracks.
Does Basics use Google Fonts?
Yes. runsonwhat found Google Fonts at Basics through Google Fonts code on basicslife.com. Google Fonts is a Media & UI tool used by 825,817 companies runsonwhat tracks.
Has Basics changed tools recently?
Yes. On runsonwhat's rechecks, Basics stopped using SendGrid (latest on November 4, 2026). A change counts only between two checks of basicslife.com done the same way.
How does runsonwhat know what Basics uses?
runsonwhat reads public records only. Of the 12 tools at Basics, 8 were found through code on basicslife.com, 2 through DNS records, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and basicslife.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.