runsonwhat

Backpacker Magazine's tech stack

What does Backpacker Magazine use?

Backpacker Magazine (backpacker.com) uses at least 58 tools we can see from public records, including Vercel for hosting, Google Workspace for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .

Industry
Publishing
Size
11–50 employees
Based in
Boulder, United States
LinkedIn
Company page
Re-check liveVisit backpacker.com
Tools found
58
Categories
13
Layers
5 of 5
Last checked
Oct 2026

Backpacker Magazine's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

2 tools, what the product is built with

Media & UI

Data & Observability

8 tools, what they measure and store

Monitoring

Analytics

Go-to-market

38 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

6 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Security & Compliance

Companies like Backpacker Magazine also use

Tools common among companies with a similar stack that we haven't found at Backpacker Magazine.

Companies with a stack like Backpacker Magazine's

Ranked by shared tools, with rare tools counting more.

More Publishing companies

Other Publishing companies we've checked.

Backpacker Magazine tech stack FAQ

What tools does Backpacker Magazine use?

As of October 2026, runsonwhat has found 58 tools at Backpacker Magazine (backpacker.com) in public records. Edge & Hosting: Cloudflare, Fastly and Vercel. Application: Google Fonts and JW Player. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Google Workspace, reCAPTCHA and Mailchimp Transactional. Last checked October 12, 2026.

What cloud does Backpacker Magazine run on?

Backpacker Magazine uses Vercel for hosting and cloud infrastructure, alongside Pantheon, according to runsonwhat (October 2026). runsonwhat found Vercel through DNS records that point at Vercel and code on backpacker.com. Vercel is used by 47,107 companies runsonwhat tracks.

What CRM does Backpacker Magazine use?

Backpacker Magazine uses HubSpot for its CRM, alongside Demandbase, Bombora and Clickagy, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on backpacker.com. HubSpot is used by 92,657 companies runsonwhat tracks.

What email provider does Backpacker Magazine use?

Backpacker Magazine uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on backpacker.com. Google Workspace is used by 399,616 companies runsonwhat tracks.

What analytics tools does Backpacker Magazine use?

Backpacker Magazine uses Google Analytics for analytics, alongside Google Tag Manager, comScore and AppsFlyer, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on backpacker.com. Google Analytics is used by 858,964 companies runsonwhat tracks.

What is Backpacker Magazine's website built with?

Backpacker Magazine uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on backpacker.com. WordPress is used by 585,882 companies runsonwhat tracks.

Does Backpacker Magazine use Google Fonts?

Yes. runsonwhat found Google Fonts at Backpacker Magazine through Google Fonts code on backpacker.com. Google Fonts is a Media & UI tool used by 795,328 companies runsonwhat tracks.

Which companies have a tech stack similar to Backpacker Magazine's?

The companies with the stacks most like Backpacker Magazine's are Yoga Journal, Power & Motoryacht, Anglers Journal - A Fishing Life and Astronomy magazine, according to runsonwhat (October 2026). Each shares 18 to 55 tools with Backpacker Magazine, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Backpacker Magazine uses?

runsonwhat reads public records only. Of the 58 tools at Backpacker Magazine, 42 were found through code on backpacker.com, 8 through website configuration files, 5 through DNS records and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and backpacker.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.