Adoption Matters's tech stack
What does Adoption Matters use?
Adoption Matters (adoptionmatters.org) uses at least 17 tools we can see from public records, including Microsoft 365 for email and documents, Calendly for sales, WhatsApp Business for customer support and Google Analytics for analytics. Last checked .
- Industry
- Individual & Family Services
- Size
- 51–200 employees
- Based in
- Chester, United Kingdom
- Founded
- 1947
- Company page
- Tools found
- 17
- Categories
- 10
- Layers
- 5 of 5
- Last checked
- Oct 2026
Adoption Matters's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
DNS
Application
4 tools, what the product is built with
Frontend
Data & Observability
2 tools, what they measure and store
Go-to-market
6 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
4 tools, what the team runs on day to day
Workspace
Security & Compliance
Adoption Matters tech stack FAQ
What tools does Adoption Matters use?
As of October 2026, runsonwhat has found 17 tools at Adoption Matters (adoptionmatters.org) in public records. Edge & Hosting: GoDaddy. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and CookieYes. Last checked October 7, 2026.
What sales tools does Adoption Matters use?
The sales tools runsonwhat has found at Adoption Matters are Calendly (October 2026); no CRM shows up in Adoption Matters' public records. runsonwhat found Calendly through Calendly code on adoptionmatters.org. Calendly is used by 23,814 companies runsonwhat tracks.
What email provider does Adoption Matters use?
Adoption Matters uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 697,028 companies runsonwhat tracks.
What does Adoption Matters use for customer support?
Adoption Matters uses WhatsApp Business for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found WhatsApp Business through WhatsApp Business code on adoptionmatters.org. WhatsApp Business is used by 132,502 companies runsonwhat tracks.
What analytics tools does Adoption Matters use?
Adoption Matters uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on adoptionmatters.org. Google Analytics is used by 845,463 companies runsonwhat tracks.
What is Adoption Matters's website built with?
Adoption Matters uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on adoptionmatters.org. WordPress is used by 578,901 companies runsonwhat tracks.
Does Adoption Matters use jQuery?
Yes. runsonwhat found jQuery at Adoption Matters through jQuery code on adoptionmatters.org. jQuery is a Frontend tool used by 893,040 companies runsonwhat tracks.
How does runsonwhat know what Adoption Matters uses?
runsonwhat reads public records only. Of the 17 tools at Adoption Matters, 14 were found through code on adoptionmatters.org, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and adoptionmatters.org about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.