Abba's tech stack
What does Abba use?
Abba (abba.se) uses at least 15 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, WordPress for its website and Dynamics 365 Customer Insights for marketing. Last checked .
- Industry
- Food
- Based in
- Sweden
- Founded
- 1838
- Tools found
- 15
- Categories
- 8
- Layers
- 4 of 5
- Changes seen
- 1
Abba's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Application
4 tools, what the product is built with
Frontend
Media & UI
Data & Observability
2 tools, what they measure and store
Go-to-market
7 tools, how they find and keep customers
Company Ops
2 tools, what the team runs on day to day
Workspace
Security & Compliance
What changed at Abba
Recent starts and stops
Abba tech stack FAQ
What tools does Abba use?
As of October 2026, runsonwhat has found 15 tools at Abba (abba.se) in public records. Application: jQuery, Font Awesome and GSAP. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365 and OneTrust. Last checked October 20, 2026.
What email provider does Abba use?
Abba uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,170 companies runsonwhat tracks.
What analytics tools does Abba use?
Abba uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on abba.se. Google Analytics is used by 861,942 companies runsonwhat tracks.
What is Abba's website built with?
Abba uses WordPress for its website, alongside Yoast SEO, Elementor and WooCommerce, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on abba.se. WordPress is used by 587,877 companies runsonwhat tracks.
What marketing software does Abba use?
Abba uses Dynamics 365 Customer Insights for marketing, according to runsonwhat (October 2026). runsonwhat found Dynamics 365 Customer Insights through a DNS verification record for Dynamics 365 Customer Insights. Dynamics 365 Customer Insights is used by 6,044 companies runsonwhat tracks.
Does Abba use jQuery?
Yes. runsonwhat found jQuery at Abba through jQuery code on abba.se. jQuery is a Frontend tool used by 904,354 companies runsonwhat tracks.
Has Abba changed tools recently?
Yes. On runsonwhat's rechecks, Abba started using Dynamics 365 Customer Insights (latest on October 9, 2026). A change counts only between two checks of abba.se done the same way.
How does runsonwhat know what Abba uses?
runsonwhat reads public records only. Of the 15 tools at Abba, 12 were found through code on abba.se, 3 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and abba.se about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.