runsonwhat

The Balance's tech stack

What does The Balance use?

The Balance (thebalance.com) uses at least 31 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Salesforce for sales and Shopify for its website. Last checked .

Industry
Internet
Size
11–50 employees
Based in
New York, United States
Founded
2016
LinkedIn
Company page
Re-check liveVisit thebalance.com
Tools found
31
Categories
13
Layers
3 of 5
Last checked
Oct 2026

The Balance's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Go-to-market

17 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

11 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Finance & Legal

Security & Compliance

Companies like The Balance also use

Tools common among companies with a similar stack that we haven't found at The Balance.

Companies with a stack like The Balance's

Ranked by shared tools, with rare tools counting more.

More Internet companies

Other Internet companies we've checked.

The Balance tech stack FAQ

What tools does The Balance use?

As of October 2026, runsonwhat has found 31 tools at The Balance (thebalance.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Go-to-market: Meta Pixel, Shopify and Google Ad Manager. Company Ops: Microsoft 365, Google Workspace and Atlassian. Last checked October 24, 2026.

What cloud does The Balance run on?

The Balance uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 146,012 companies runsonwhat tracks.

What CRM does The Balance use?

The Balance uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 34,340 companies runsonwhat tracks.

What email provider does The Balance use?

The Balance uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 715,953 companies runsonwhat tracks.

What is The Balance's website built with?

The Balance uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a DNS verification record for Shopify. Shopify is used by 59,962 companies runsonwhat tracks.

Does The Balance use Cloudflare?

Yes. runsonwhat found Cloudflare at The Balance through Cloudflare code on thebalance.com. Cloudflare is a CDN & Edge tool used by 708,697 companies runsonwhat tracks.

Which companies have a tech stack similar to The Balance's?

The companies with the stacks most like The Balance's are Pm-Axis, WordPress.com, Super Konnect Alliance and Studio Lifted, according to runsonwhat (October 2026). Each shares 6 to 14 tools with The Balance, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what The Balance uses?

runsonwhat reads public records only. Of the 31 tools at The Balance, 14 were found through website configuration files, 10 through DNS records, 5 through email records, 1 through code on thebalance.com and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thebalance.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.