runsonwhat

SXSW's tech stack

What does SXSW use?

SXSW (sxsw.com) uses at least 23 tools we can see from public records, including WordPress VIP for hosting, HubSpot for sales, Zendesk for customer support and Parse.ly for analytics. SXSW has used Zendesk since Feb 2019, going by certificate records. Last checked .

Industry
Entertainment
Size
201–1,000 employees
Based in
Austin, United States
Founded
1987
LinkedIn
Company page
Re-check liveVisit sxsw.com
Tools found
23
Categories
14
Oldest proven tool
Feb 2019
Last checked
Nov 2026

SXSW's stack, layer by layer

Of 23 tools, 9 came from website code, 6 from email records, 5 from DNS verification records and 3 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

1 tool, what the product is built with

Frontend

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

8 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

8 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Security & Compliance

What changed at SXSW

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Zendesk

Companies like SXSW also use

Tools common among companies with a similar stack that we haven't found at SXSW.

Companies with a stack like SXSW's

Ranked by shared tools, with rare tools counting more.

More Entertainment companies

Other Entertainment companies we've checked.

SXSW tech stack FAQ

What tools does SXSW use?

As of November 2026, runsonwhat has found 23 tools at SXSW (sxsw.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Tailwind CSS. Data & Observability: Google Tag Manager and Parse.ly. Go-to-market: WordPress, Meta Pixel and Yoast SEO. Company Ops: Google Workspace, SendGrid and Apple Business. Last checked November 2, 2026.

What cloud does SXSW run on?

SXSW uses Amazon Web Services for hosting and cloud infrastructure, alongside WordPress VIP, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on sxsw.com. Amazon Web Services is used by 147,252 companies runsonwhat tracks.

What CRM does SXSW use?

SXSW uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on sxsw.com. HubSpot is used by 97,247 companies runsonwhat tracks.

What email provider does SXSW use?

SXSW uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 417,591 companies runsonwhat tracks.

What does SXSW use for customer support?

SXSW uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and SXSW has used it since at least February 2019. Zendesk is used by 43,419 companies runsonwhat tracks.

What analytics tools does SXSW use?

SXSW uses Google Tag Manager for analytics, alongside Parse.ly, according to runsonwhat (November 2026). runsonwhat found Google Tag Manager through Google Tag Manager code on sxsw.com. Google Tag Manager is used by 515,693 companies runsonwhat tracks.

How long has SXSW used Zendesk?

SXSW has used Zendesk since at least February 2019, going by the first public certificate of the sxsw.com subdomain that points at Zendesk.

Does SXSW use Cloudflare?

Yes. runsonwhat found Cloudflare at SXSW through Cloudflare code on sxsw.com. Cloudflare is a CDN & Edge tool used by 730,723 companies runsonwhat tracks.

Which companies have a tech stack similar to SXSW's?

The companies with the stacks most like SXSW's are Sultan's Run, National Mortgage Insurance, Marshall University and Longview News-Journal, according to runsonwhat (November 2026). Each shares 4 to 12 tools with SXSW, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what SXSW uses?

runsonwhat reads public records only. Of the 23 tools at SXSW, 9 were found through code on sxsw.com, 6 through DNS records, 6 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sxsw.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.