Sprinter's tech stack
What does Sprinter use?
Sprinter (sprintersports.com) uses at least 31 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, Salesforce for sales and Hotjar for analytics. Last checked .
- Industry
- Retail
- Size
- 1,001–5,000 employees
- Based in
- Alicante, Portugal
- Founded
- 1997
- Company page
- Tools found
- 31
- Categories
- 16
- Layers
- 5 of 5
- Changes seen
- 6
Sprinter's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
8 tools, what the product is built with
Frontend
Payments & Billing
Search
Data & Observability
2 tools, what they measure and store
Monitoring
Analytics
Go-to-market
6 tools, how they find and keep customers
Ads & Pixels
Sales & CRM
Company Ops
13 tools, what the team runs on day to day
What changed at Sprinter
Recent starts and stops
- StartedAtlassian
- StartedBitwarden
- StartedGoogle Search Console
- StartedMicrosoft 365
- StartedSalesforce
- StartedSendGrid
Companies like Sprinter also use
Tools common among companies with a similar stack that we haven't found at Sprinter.
Companies with a stack like Sprinter's
Ranked by shared tools, with rare tools counting more.
More Retail companies
Other Retail companies we've checked.
Sprinter tech stack FAQ
What tools does Sprinter use?
As of October 2026, runsonwhat has found 31 tools at Sprinter (sprintersports.com) in public records. Edge & Hosting: Google Cloud and Akamai. Application: Google Fonts, Google Maps and Adobe Fonts. Data & Observability: Hotjar and Akamai mPulse. Go-to-market: Mailchimp, Google Ad Manager and Salesforce. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 10, 2026.
What cloud does Sprinter run on?
Sprinter uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 75,103 companies runsonwhat tracks.
What CRM does Sprinter use?
Sprinter uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 33,489 companies runsonwhat tracks.
What email provider does Sprinter use?
Sprinter uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 701,710 companies runsonwhat tracks.
What payment provider does Sprinter use?
Sprinter uses PayPal for payments and billing, alongside Adyen, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on sprintersports.com. PayPal is used by 33,816 companies runsonwhat tracks.
What analytics tools does Sprinter use?
Sprinter uses Hotjar for analytics, according to runsonwhat (October 2026). runsonwhat found Hotjar through Hotjar code on sprintersports.com. Hotjar is used by 62,008 companies runsonwhat tracks.
Does Sprinter use Google Fonts?
Yes. runsonwhat found Google Fonts at Sprinter through Google Fonts code on sprintersports.com. Google Fonts is a Media & UI tool used by 791,675 companies runsonwhat tracks.
Has Sprinter changed tools recently?
Yes. On runsonwhat's rechecks, Sprinter started using Atlassian, Bitwarden and Google Search Console (latest on October 10, 2026). A change counts only between two checks of sprintersports.com done the same way.
Which companies have a tech stack similar to Sprinter's?
The companies with the stacks most like Sprinter's are White Stuff, SWEATY BETTY, Unisport and Spotlight, according to runsonwhat (October 2026). Each shares 4 to 9 tools with Sprinter, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Sprinter uses?
runsonwhat reads public records only. Of the 31 tools at Sprinter, 16 were found through code on sprintersports.com, 8 through DNS records, 4 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and sprintersports.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.