runsonwhat

Ref's tech stack

What does Ref use?

Ref (ref.global) uses at least 12 tools we can see from public records, including Google Workspace for email and documents, Zoho for sales, Circle for customer support and Google Analytics for analytics. Last checked .

Industry
Management Consulting
Size
51–200 employees
Based in
Wilmington, United States
Founded
1994
LinkedIn
Company page
Re-check liveVisit ref.global
Tools found
12
Categories
8
Layers
5 of 5
Last checked
Oct 2026

Ref's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

DNS

Application

1 tool, what the product is built with

Media & UI

Data & Observability

1 tool, what they measure and store

Analytics

Go-to-market

5 tools, how they find and keep customers

Marketing

Sales & CRM

Support & Docs

Company Ops

4 tools, what the team runs on day to day

Email Delivery

Workspace

Companies like Ref also use

Tools common among companies with a similar stack that we haven't found at Ref.

Companies with a stack like Ref's

Ranked by shared tools, with rare tools counting more.

More Management Consulting companies

Other Management Consulting companies we've checked.

Ref tech stack FAQ

What tools does Ref use?

As of October 2026, runsonwhat has found 12 tools at Ref (ref.global) in public records. Edge & Hosting: GoDaddy. Application: GSAP. Data & Observability: Google Analytics. Go-to-market: Mailchimp, Zoho and lemlist. Company Ops: Google Workspace, SendGrid and Mailchimp Transactional. Last checked October 7, 2026.

What CRM does Ref use?

Ref uses Zoho for its CRM, alongside lemlist, according to runsonwhat (October 2026). runsonwhat found Zoho through email records that authorize Zoho and code on ref.global. Zoho is used by 60,866 companies runsonwhat tracks.

What email provider does Ref use?

Ref uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on ref.global. Google Workspace is used by 393,364 companies runsonwhat tracks.

What does Ref use for customer support?

Ref uses Circle for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Circle through a subdomain that points at Circle. Circle is used by 469 companies runsonwhat tracks.

What analytics tools does Ref use?

Ref uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ref.global. Google Analytics is used by 809,662 companies runsonwhat tracks.

What marketing software does Ref use?

Ref uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on ref.global. Mailchimp is used by 111,249 companies runsonwhat tracks.

Does Ref use GoDaddy?

Yes. runsonwhat found GoDaddy at Ref through DNS records that point at GoDaddy and code on ref.global. GoDaddy is a DNS tool used by 245,997 companies runsonwhat tracks.

Which companies have a tech stack similar to Ref's?

The companies with the stacks most like Ref's are Apaleo, Printify Development SIA, Invopop and The Leadership Circle, according to runsonwhat (October 2026). Each shares 4 to 7 tools with Ref, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Ref uses?

runsonwhat reads public records only. Of the 12 tools at Ref, 4 were found through DNS records, 4 through email records, 3 through code on ref.global and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ref.global about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.