NOW's tech stack
What does NOW use?
NOW (nowtv.it) uses at least 17 tools we can see from public records, including Apollo.io for sales, Adobe Experience Platform for analytics, PayPal for payments and Datadog for monitoring. NOW has used Akamai since Apr 2024, going by certificate records. Last checked .
“Questo è NOW. Le Serie TV internazionali, gli Show di cui tutti parlano, i Film più attesi e lo Sport di Sky in streaming.”
- Based in
- Italy
- Tools found
- 17
- Categories
- 13
- Oldest proven tool
- Apr 2024
- Last checked
- Nov 2026
NOW's stack, layer by layer
Of 17 tools, 12 came from website code, 3 from DNS verification records, 1 from email records and 1 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
4 tools, what the product is built with
Frontend
Payments & Billing
Data & Observability
5 tools, what they measure and store
Monitoring
Flags & Experiments
Data Pipeline
Go-to-market
3 tools, how they find and keep customers
Company Ops
3 tools, what the team runs on day to day
Workspace
Security & Compliance
What changed at NOW
NOW tech stack FAQ
What tools does NOW use?
As of November 2026, runsonwhat has found 17 tools at NOW (nowtv.it) in public records. Edge & Hosting: Amazon Web Services and Akamai. Application: React, Next.js and PayPal. Data & Observability: Datadog, Adobe Experience Platform Tags and Optimizely. Go-to-market: Meta Pixel and Apollo.io. Company Ops: Microsoft 365, Proofpoint and OneTrust. Last checked November 10, 2026.
What cloud does NOW run on?
NOW uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on nowtv.it. Amazon Web Services is used by 147,634 companies runsonwhat tracks.
What sales tools does NOW use?
The sales tools runsonwhat has found at NOW are Apollo.io (November 2026); no CRM shows up in NOW's public records. runsonwhat found Apollo.io through Apollo.io code on nowtv.it. Apollo.io is used by 11,598 companies runsonwhat tracks.
What email provider does NOW use?
NOW uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 736,680 companies runsonwhat tracks.
What payment provider does NOW use?
NOW uses PayPal for payments and billing, alongside Klarna, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on nowtv.it. PayPal is used by 35,160 companies runsonwhat tracks.
What analytics tools does NOW use?
NOW uses Adobe Experience Platform for analytics, alongside Adobe Analytics, according to runsonwhat (November 2026). runsonwhat found Adobe Experience Platform through Adobe Experience Platform code on nowtv.it. Adobe Experience Platform is used by 6,489 companies runsonwhat tracks.
How long has NOW used Akamai?
NOW has used Akamai since at least April 2024, going by the first public certificate of the nowtv.it subdomain that points at Akamai.
Does NOW use Meta Pixel?
Yes. runsonwhat found Meta Pixel at NOW through a DNS verification record for Meta Pixel and code on nowtv.it. Meta Pixel is a Ads & Pixels tool used by 423,009 companies runsonwhat tracks.
How does runsonwhat know what NOW uses?
runsonwhat reads public records only. Of the 17 tools at NOW, 12 were found through code on nowtv.it, 3 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nowtv.it about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.