Magic's tech stack
What does Magic use?
Magic (magic.link) uses at least 31 tools we can see from public records, including Vercel for hosting, Microsoft 365 for email and documents, HubSpot for sales and Intercom for customer support. Last checked .
- Industry
- Software
- Size
- 11–50 employees
- Based in
- San Francisco, United States
- Founded
- 2020
- Company page
- Tools found
- 31
- Categories
- 18
- Oldest proven tool
- Apr 2020
- Last checked
- Oct 2026
Magic's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
6 tools, what the product is built with
Frontend
Payments & Billing
Media & UI
Data & Observability
4 tools, what they measure and store
Monitoring
Analytics
Flags & Experiments
Go-to-market
4 tools, how they find and keep customers
Website & CMS
Marketing
Sales & CRM
Support & Docs
Company Ops
15 tools, what the team runs on day to day
Email Delivery
Collaboration
Dev Tools
People & HR
Security & Compliance
What changed at Magic
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Magic tech stack FAQ
What tools does Magic use?
As of October 2026, runsonwhat has found 31 tools at Magic (magic.link) in public records. Edge & Hosting: Cloudflare and Vercel. Application: Google Fonts, React and Next.js. Data & Observability: Datadog, Atlassian Statuspage and Segment. Go-to-market: HubSpot, HubSpot CMS and Intercom. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 19, 2026.
What cloud does Magic run on?
Magic uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a DNS verification record for Vercel and DNS records. Vercel is used by 48,447 companies runsonwhat tracks.
What CRM does Magic use?
Magic uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and a DNS verification record, and Magic has used it since at least March 2023. HubSpot is used by 94,344 companies runsonwhat tracks.
What email provider does Magic use?
Magic uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 712,564 companies runsonwhat tracks.
What does Magic use for customer support?
Magic uses Intercom for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Intercom through Intercom code on magic.link. Intercom is used by 8,857 companies runsonwhat tracks.
What payment provider does Magic use?
Magic uses PayPal for payments and billing, alongside Stripe and Chargebee, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on magic.link. PayPal is used by 34,580 companies runsonwhat tracks.
How long has Magic used Atlassian Statuspage?
Magic has used Atlassian Statuspage since at least April 2020, going by the first public certificate of the magic.link subdomain that points at Atlassian Statuspage. Other long-running tools at Magic include Drata (since September 2022), HubSpot (since March 2023) and HubSpot CMS (since March 2023).
Does Magic use Google Fonts?
Yes. runsonwhat found Google Fonts at Magic through Google Fonts code on magic.link. Google Fonts is a Media & UI tool used by 812,738 companies runsonwhat tracks.
Which companies have a tech stack similar to Magic's?
The companies with the stacks most like Magic's are Mayan, Content Snare, ThomasARTS and Aphex, according to runsonwhat (October 2026). Each shares 8 to 12 tools with Magic, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Magic uses?
runsonwhat reads public records only. Of the 31 tools at Magic, 15 were found through DNS records, 7 through code on magic.link, 5 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and magic.link about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.