runsonwhat

Magic's tech stack

What does Magic use?

Magic (magic.com.au) uses at least 12 tools we can see from public records, including Google Workspace for email and documents, Google Analytics for analytics, Framer for its website and Prowly for marketing. Last checked .

Industry
Marketing and Advertising
Size
11–50 employees
Based in
Cremorne, Australia
Founded
2019
LinkedIn
Company page
Re-check liveVisit magic.com.au
Tools found
12
Categories
6
Layers
4 of 5
Last checked
Oct 2026

Magic's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Application

3 tools, what the product is built with

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

6 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Company Ops

1 tool, what the team runs on day to day

Workspace

Companies like Magic also use

Tools common among companies with a similar stack that we haven't found at Magic.

Companies with a stack like Magic's

Ranked by shared tools, with rare tools counting more.

More Marketing and Advertising companies

Other Marketing and Advertising companies we've checked.

Magic tech stack FAQ

What tools does Magic use?

As of October 2026, runsonwhat has found 12 tools at Magic (magic.com.au) in public records. Application: Google Fonts, Lottie and Spline. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace. Last checked October 20, 2026.

What email provider does Magic use?

Magic uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 399,978 companies runsonwhat tracks.

What analytics tools does Magic use?

Magic uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on magic.com.au. Google Analytics is used by 863,011 companies runsonwhat tracks.

What is Magic's website built with?

Magic uses Framer for its website, according to runsonwhat (October 2026). runsonwhat found Framer through a subdomain that points at Framer and code on magic.com.au. Framer is used by 5,971 companies runsonwhat tracks.

What marketing software does Magic use?

Magic uses Prowly for marketing, according to runsonwhat (October 2026). runsonwhat found Prowly through a DNS verification record for Prowly. Prowly is used by 758 companies runsonwhat tracks.

Does Magic use Google Fonts?

Yes. runsonwhat found Google Fonts at Magic through Google Fonts code on magic.com.au. Google Fonts is a Media & UI tool used by 798,438 companies runsonwhat tracks.

Which companies have a tech stack similar to Magic's?

The companies with the stacks most like Magic's are EQOLOT, Nextmedia, Satoriteller and Digital Remedy, according to runsonwhat (October 2026). Each shares 3 to 8 tools with Magic, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Magic uses?

runsonwhat reads public records only. Of the 12 tools at Magic, 8 were found through code on magic.com.au, 2 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and magic.com.au about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.