HowTheMarketWorks's tech stack
What does HowTheMarketWorks use?
HowTheMarketWorks (howthemarketworks.com) uses at least 29 tools we can see from public records, including Kinsta for hosting, Google Workspace for email and documents, Zoho for sales and Google Analytics for analytics. Last checked .
- Tools found
- 29
- Categories
- 13
- Oldest proven tool
- Aug 2023
- Last checked
- Nov 2026
HowTheMarketWorks's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Application
3 tools, what the product is built with
Frontend
Media & UI
Data & Observability
2 tools, what they measure and store
Go-to-market
18 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Company Ops
3 tools, what the team runs on day to day
What changed at HowTheMarketWorks
HowTheMarketWorks tech stack FAQ
What tools does HowTheMarketWorks use?
As of November 2026, runsonwhat has found 29 tools at HowTheMarketWorks (howthemarketworks.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Kinsta. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Google Workspace, SendGrid and Imperva. Last checked November 1, 2026.
What cloud does HowTheMarketWorks run on?
HowTheMarketWorks uses Kinsta for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Kinsta through Kinsta code on howthemarketworks.com. Kinsta is used by 13,136 companies runsonwhat tracks.
What CRM does HowTheMarketWorks use?
HowTheMarketWorks uses Zoho for its CRM, according to runsonwhat (November 2026). runsonwhat found Zoho through Zoho code on howthemarketworks.com. Zoho is used by 63,683 companies runsonwhat tracks.
What email provider does HowTheMarketWorks use?
HowTheMarketWorks uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 412,522 companies runsonwhat tracks.
What analytics tools does HowTheMarketWorks use?
HowTheMarketWorks uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on howthemarketworks.com. Google Analytics is used by 906,065 companies runsonwhat tracks.
What is HowTheMarketWorks's website built with?
HowTheMarketWorks uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on howthemarketworks.com. WordPress is used by 607,095 companies runsonwhat tracks.
How long has HowTheMarketWorks used Imperva?
HowTheMarketWorks has used Imperva since at least August 2023, going by the first public certificate of the howthemarketworks.com subdomain that points at Imperva.
Does HowTheMarketWorks use jQuery?
Yes. runsonwhat found jQuery at HowTheMarketWorks through jQuery code on howthemarketworks.com. jQuery is a Frontend tool used by 929,881 companies runsonwhat tracks.
How does runsonwhat know what HowTheMarketWorks uses?
runsonwhat reads public records only. Of the 29 tools at HowTheMarketWorks, 13 were found through website configuration files, 10 through code on howthemarketworks.com, 3 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and howthemarketworks.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.