runsonwhat

Understory's tech stack

What does Understory use?

Understory (holdbar.com) uses at least 23 tools we can see from public records, including Vercel for hosting, Google Workspace for email and documents, HubSpot for sales and Intercom for customer support. Last checked .

“All-in-one booking and management platform for experience creators. From bookings to payments to marketing, everything you need to run your experience business.”

Based in
Aarhus, Denmark
Founded
2023
LinkedIn
Company page
Re-check liveVisit holdbar.com
Tools found
23
Categories
12
Layers
5 of 5
Last checked
Nov 2026

Understory's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

3 tools, what the product is built with

Frontend

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

8 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

8 tools, what the team runs on day to day

Workspace

Security & Compliance

Companies like Understory also use

Tools common among companies with a similar stack that we haven't found at Understory.

Companies with a stack like Understory's

Ranked by shared tools, with rare tools counting more.

Understory tech stack FAQ

What tools does Understory use?

As of November 2026, runsonwhat has found 23 tools at Understory (holdbar.com) in public records. Edge & Hosting: Cloudflare and Vercel. Application: jQuery, GSAP and Lottie. Data & Observability: Google Analytics and Amplitude. Go-to-market: Google Ads, Meta Pixel and HubSpot. Company Ops: Google Workspace, Let's Encrypt and Sectigo. Last checked November 1, 2026.

What cloud does Understory run on?

Understory uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through DNS records that point at Vercel. Vercel is used by 51,370 companies runsonwhat tracks.

What CRM does Understory use?

Understory uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on holdbar.com. HubSpot is used by 96,486 companies runsonwhat tracks.

What email provider does Understory use?

Understory uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 412,497 companies runsonwhat tracks.

What does Understory use for customer support?

Understory uses Intercom for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Intercom through Intercom code on holdbar.com. Intercom is used by 9,130 companies runsonwhat tracks.

What analytics tools does Understory use?

Understory uses Google Analytics for analytics, alongside Amplitude, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on holdbar.com. Google Analytics is used by 906,070 companies runsonwhat tracks.

Does Understory use jQuery?

Yes. runsonwhat found jQuery at Understory through jQuery code on holdbar.com. jQuery is a Frontend tool used by 929,884 companies runsonwhat tracks.

Which companies have a tech stack similar to Understory's?

The companies with the stacks most like Understory's are Comfy Deploy, Ents24, Addingwell By Didomi and Logseq, according to runsonwhat (November 2026). Each shares 2 to 12 tools with Understory, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Understory uses?

runsonwhat reads public records only. Of the 23 tools at Understory, 13 were found through code on holdbar.com, 7 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and holdbar.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.