Ethels Baking Company's tech stack
What does Ethels Baking Company use?
Ethels Baking Company (ethels.com) uses at least 17 tools we can see from public records, including PayPal for payments, Shopify for its website, Klaviyo for marketing and Anthropic for AI. Last checked .
- Industry
- Food Production
- Size
- 11–50 employees
- Based in
- Shelby, United States
- Founded
- 2011
- Company page
- Tools found
- 17
- Categories
- 11
- Layers
- 5 of 5
- Last checked
- Nov 2026
Ethels Baking Company's stack, layer by layer
Of 17 tools, 9 came from website code, 3 from DNS verification records, 2 from email records and 3 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
CDN & Edge
DNS
Application
7 tools, what the product is built with
Frontend
Payments & Billing
Media & UI
Data & Observability
1 tool, what they measure and store
Analytics
Go-to-market
6 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Company Ops
1 tool, what the team runs on day to day
Workspace
Ethels Baking Company tech stack FAQ
What tools does Ethels Baking Company use?
As of November 2026, runsonwhat has found 17 tools at Ethels Baking Company (ethels.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: jQuery, Vimeo and Google Maps. Data & Observability: Google Analytics. Go-to-market: Meta Pixel, Mailchimp and Shopify. Company Ops: Microsoft 365. Last checked November 2, 2026.
What email provider does Ethels Baking Company use?
Ethels Baking Company uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 729,878 companies runsonwhat tracks.
What payment provider does Ethels Baking Company use?
Ethels Baking Company uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on ethels.com. PayPal is used by 35,173 companies runsonwhat tracks.
What analytics tools does Ethels Baking Company use?
Ethels Baking Company uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on ethels.com. Google Analytics is used by 903,849 companies runsonwhat tracks.
What is Ethels Baking Company's website built with?
Ethels Baking Company uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 61,296 companies runsonwhat tracks.
What marketing software does Ethels Baking Company use?
Ethels Baking Company uses Mailchimp for marketing, alongside Klaviyo and Judge.me, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 118,562 companies runsonwhat tracks.
Does Ethels Baking Company use jQuery?
Yes. runsonwhat found jQuery at Ethels Baking Company through jQuery code on ethels.com. jQuery is a Frontend tool used by 927,305 companies runsonwhat tracks.
Does Ethels Baking Company use AI tools?
Yes. runsonwhat has found Anthropic at Ethels Baking Company; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Ethels Baking Company may use more AI tools than these.
How does runsonwhat know what Ethels Baking Company uses?
runsonwhat reads public records only. Of the 17 tools at Ethels Baking Company, 9 were found through code on ethels.com, 4 through DNS records, 2 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ethels.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.