What does Built In use?

As of October 2026, runsonwhat has found 21 tools at Built In (builtin.com) in public records. Edge & Hosting: Cloudflare. Application: Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Mailchimp and HubSpot. Company Ops: Google Workspace, SendGrid and Apple Business. Last checked October 4, 2026.

Built In uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on builtin.com. HubSpot is used by 90,565 companies runsonwhat tracks.

Built In uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on builtin.com. Google Workspace is used by 393,464 companies runsonwhat tracks.

Built In uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on builtin.com. Google Analytics is used by 835,481 companies runsonwhat tracks.

Built In uses Mailchimp for marketing, alongside Pardot and Jotform, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp and code on builtin.com. Mailchimp is used by 111,962 companies runsonwhat tracks.

Built In uses Rippling for hiring and HR, according to runsonwhat (October 2026). runsonwhat found Rippling through a DNS verification record for Rippling. Rippling is used by 3,104 companies runsonwhat tracks.

Yes. runsonwhat found Cloudflare at Built In through DNS records that point at Cloudflare and code on builtin.com. Cloudflare is a CDN & Edge tool used by 685,712 companies runsonwhat tracks.

The companies with the stacks most like Built In's are MiCamp, SurveyRock, Dexcom and True Resources, according to runsonwhat (October 2026). Each shares 5 to 9 tools with Built In, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 21 tools at Built In, 8 were found through code on builtin.com, 6 through DNS records, 6 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and builtin.com about monthly.