BTG's tech stack
What does BTG use?
BTG (btg.com) uses at least 16 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, Salesforce for sales and Freshdesk for customer support. Last checked .
- Industry
- Paper & Forest Products
- Size
- 201–1,000 employees
- Based in
- Eclépens, Switzerland
- Founded
- 1921
- Company page
- Tools found
- 16
- Categories
- 13
- Layers
- 5 of 5
- Last checked
- Oct 2026
BTG's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
4 tools, what the product is built with
Data & Observability
1 tool, what they measure and store
Analytics
Go-to-market
5 tools, how they find and keep customers
Website & CMS
Marketing
Sales & CRM
Support & Docs
Company Ops
4 tools, what the team runs on day to day
Workspace
Finance & Legal
Security & Compliance
BTG tech stack FAQ
What tools does BTG use?
As of October 2026, runsonwhat has found 16 tools at BTG (btg.com) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: jQuery, Font Awesome and Anthropic. Data & Observability: Google Analytics. Go-to-market: WordPress, Yoast SEO and Brevo. Company Ops: Microsoft 365, Apple Business and CookieYes. Last checked October 20, 2026.
What cloud does BTG run on?
BTG uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 46,931 companies runsonwhat tracks.
What CRM does BTG use?
BTG uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on btg.com. Salesforce is used by 34,161 companies runsonwhat tracks.
What email provider does BTG use?
BTG uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 712,527 companies runsonwhat tracks.
What does BTG use for customer support?
BTG uses Freshdesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Freshdesk through email records that authorize Freshdesk. Freshdesk is used by 12,571 companies runsonwhat tracks.
What analytics tools does BTG use?
BTG uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on btg.com. Google Analytics is used by 883,662 companies runsonwhat tracks.
Does BTG use jQuery?
Yes. runsonwhat found jQuery at BTG through jQuery code on btg.com. jQuery is a Frontend tool used by 918,014 companies runsonwhat tracks.
Does BTG use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at BTG; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so BTG may use more AI tools than these.
How does runsonwhat know what BTG uses?
runsonwhat reads public records only. Of the 16 tools at BTG, 7 were found through code on btg.com, 5 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and btg.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.