Belly Armor's tech stack
What does Belly Armor use?
Belly Armor (bellyarmor.com) uses at least 22 tools we can see from public records, including Google Workspace for email and documents, Google Analytics for analytics, Shopify for its website and Ahrefs for marketing. Last checked .
- Industry
- Consumer Goods
- Size
- 51–200 employees
- Based in
- New York, United States
- Founded
- 2009
- Company page
- Tools found
- 22
- Categories
- 11
- Layers
- 5 of 5
- Last checked
- Oct 2026
Belly Armor's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
CDN & Edge
DNS
Application
7 tools, what the product is built with
Frontend
Backend & Database
Data & Observability
3 tools, what they measure and store
Go-to-market
9 tools, how they find and keep customers
Company Ops
1 tool, what the team runs on day to day
Workspace
Companies like Belly Armor also use
Tools common among companies with a similar stack that we haven't found at Belly Armor.
Companies with a stack like Belly Armor's
Ranked by shared tools, with rare tools counting more.
The Lavish Goat IncConsumer Goods · 51–200 people11in common
Saratoga HorseworksConsumer Goods · 51–200 people10in common
Character OnlineConsumer Goods · 51–200 people10in common
TREND enterprisesConsumer Goods · 51–200 people14in common
Kara VitaConsumer Goods · 51–200 people13in common
Sector 9Longboard · 51–200 people13in common
Midwest SuppliesRetail · 51–200 people13in common
Baby GoldRetail · 51–200 people15in common
More Consumer Goods companies
Other Consumer Goods companies we've checked.
Belly Armor tech stack FAQ
What tools does Belly Armor use?
As of October 2026, runsonwhat has found 22 tools at Belly Armor (bellyarmor.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Google Workspace. Last checked October 7, 2026.
What email provider does Belly Armor use?
Belly Armor uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on bellyarmor.com. Google Workspace is used by 396,650 companies runsonwhat tracks.
What analytics tools does Belly Armor use?
Belly Armor uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on bellyarmor.com. Google Analytics is used by 850,482 companies runsonwhat tracks.
What is Belly Armor's website built with?
Belly Armor uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 58,724 companies runsonwhat tracks.
What marketing software does Belly Armor use?
Belly Armor uses Ahrefs for marketing, alongside Yandex Webmaster, POWR and Bold Commerce, according to runsonwhat (October 2026). runsonwhat found Ahrefs through Ahrefs code on bellyarmor.com. Ahrefs is used by 22,940 companies runsonwhat tracks.
Does Belly Armor use jQuery?
Yes. runsonwhat found jQuery at Belly Armor through jQuery code on bellyarmor.com. jQuery is a Frontend tool used by 895,885 companies runsonwhat tracks.
Which companies have a tech stack similar to Belly Armor's?
The companies with the stacks most like Belly Armor's are The Lavish Goat, Saratoga Horseworks, Character Online and TREND enterprises, according to runsonwhat (October 2026). Each shares 10 to 14 tools with Belly Armor, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Belly Armor uses?
runsonwhat reads public records only. Of the 22 tools at Belly Armor, 17 were found through code on bellyarmor.com, 2 through DNS records, 1 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and bellyarmor.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.