Abacus's tech stack
What does Abacus use?
Abacus (abacusemedia.com) uses at least 15 tools we can see from public records, including Microsoft Azure for hosting, HubSpot for sales, Zendesk for customer support and Pardot for marketing. Last checked .
- Industry
- Internet
- Size
- 51–200 employees
- Based in
- London, United Kingdom
- Founded
- 1977
- Company page
- Tools found
- 15
- Categories
- 10
- Layers
- 3 of 5
- Last checked
- Nov 2026
Abacus's stack, layer by layer
Of 15 tools, 7 came from DNS verification records, 6 from email records, 1 from DNS records and 1 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
Go-to-market
7 tools, how they find and keep customers
Sales & CRM
Support & Docs
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Dev Tools
Security & Compliance
Abacus tech stack FAQ
What tools does Abacus use?
As of November 2026, runsonwhat has found 15 tools at Abacus (abacusemedia.com) in public records. Edge & Hosting: Amazon Route 53 and Microsoft Azure. Go-to-market: HubSpot, Zoho and Zendesk. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked November 5, 2026.
What cloud does Abacus run on?
Abacus uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 50,044 companies runsonwhat tracks.
What CRM does Abacus use?
Abacus uses HubSpot for its CRM, alongside Zoho and Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 97,282 companies runsonwhat tracks.
What email provider does Abacus use?
Abacus uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 730,470 companies runsonwhat tracks.
What does Abacus use for customer support?
Abacus uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 43,481 companies runsonwhat tracks.
What marketing software does Abacus use?
Abacus uses Pardot for marketing, alongside Marketo, according to runsonwhat (November 2026). runsonwhat found Pardot through email records that authorize Pardot. Pardot is used by 20,949 companies runsonwhat tracks.
Does Abacus use SendGrid?
Yes. runsonwhat found SendGrid at Abacus through email records that authorize SendGrid. SendGrid is a Email Delivery tool used by 199,467 companies runsonwhat tracks.
How does runsonwhat know what Abacus uses?
runsonwhat reads public records only. Of the 15 tools at Abacus, 8 were found through DNS records, 6 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and abacusemedia.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.