Upside's tech stack
What does Upside use?
Upside (upsidefi.com) uses at least 7 tools we can see from public records, including Google Workspace for email and documents, HubSpot for sales, Zendesk for customer support and Webflow for its website. Last checked .
- Industry
- Financial Services
- Size
- 11–50 employees
- Based in
- Boston, United States
- Founded
- 2020
- Company page
- Tools found
- 7
- Categories
- 6
- Layers
- 3 of 5
- Last checked
- Oct 2026
Upside's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
Go-to-market
5 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
1 tool, what the team runs on day to day
Workspace
Upside tech stack FAQ
What tools does Upside use?
As of October 2026, runsonwhat has found 7 tools at Upside (upsidefi.com) in public records. Edge & Hosting: Amazon Route 53. Go-to-market: Meta Pixel, HubSpot and Zendesk. Company Ops: Google Workspace. Last checked October 23, 2026.
What CRM does Upside use?
Upside uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 94,505 companies runsonwhat tracks.
What email provider does Upside use?
Upside uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 404,427 companies runsonwhat tracks.
What does Upside use for customer support?
Upside uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 42,122 companies runsonwhat tracks.
What is Upside's website built with?
Upside uses Webflow for its website, alongside HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found Webflow through a subdomain that points at Webflow. Webflow is used by 35,061 companies runsonwhat tracks.
Does Upside use Meta Pixel?
Yes. runsonwhat found Meta Pixel at Upside through a DNS verification record for Meta Pixel. Meta Pixel is a Ads & Pixels tool used by 406,051 companies runsonwhat tracks.
How does runsonwhat know what Upside uses?
runsonwhat reads public records only. Of the 7 tools at Upside, 4 were found through subdomains that point at the vendor, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upsidefi.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.