The Generation AB's tech stack
What does The Generation AB use?
The Generation AB (thegeneration.se) uses at least 15 tools we can see from public records, including Google Cloud for hosting, Freshdesk for customer support, Amazon CloudFront for content delivery and OpenAI for AI. Last checked .
- Based in
- Sweden
- Company page
- Tools found
- 15
- Categories
- 9
- Layers
- 4 of 5
- Last checked
- Nov 2026
The Generation AB's stack, layer by layer
Of 15 tools, 6 came from website code, 3 from email records, 2 from DNS verification records and 4 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
5 tools, what the product is built with
Go-to-market
5 tools, how they find and keep customers
Website & CMS
Support & Docs
Company Ops
2 tools, what the team runs on day to day
Email Delivery
Workspace
The Generation AB tech stack FAQ
What tools does The Generation use?
As of November 2026, runsonwhat has found 15 tools at The Generation (thegeneration.se) in public records. Edge & Hosting: Cloudflare, Google Cloud and Amazon CloudFront. Application: Font Awesome, Vimeo and YouTube. Go-to-market: WordPress, Yoast SEO and Mailchimp. Company Ops: Google Workspace and SendGrid. Last checked November 8, 2026.
What cloud does The Generation run on?
The Generation uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 77,802 companies runsonwhat tracks.
What email provider does The Generation use?
The Generation uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 420,120 companies runsonwhat tracks.
What does The Generation use for customer support?
The Generation uses Freshdesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Freshdesk through a subdomain that points at Freshdesk and email records. Freshdesk is used by 12,979 companies runsonwhat tracks.
What is The Generation's website built with?
The Generation uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on thegeneration.se. WordPress is used by 606,787 companies runsonwhat tracks.
What marketing software does The Generation use?
The Generation uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 119,042 companies runsonwhat tracks.
Does The Generation use Cloudflare?
Yes. runsonwhat found Cloudflare at The Generation through DNS records that point at Cloudflare. Cloudflare is a CDN & Edge tool used by 733,282 companies runsonwhat tracks.
Does The Generation use AI tools?
Yes. runsonwhat has found OpenAI at The Generation; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so The Generation may use more AI tools than these.
How does runsonwhat know what The Generation uses?
runsonwhat reads public records only. Of the 15 tools at The Generation, 6 were found through code on thegeneration.se, 3 through DNS records, 3 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and thegeneration.se about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.