runsonwhat

Paddy Power's tech stack

What does Paddy Power use?

Paddy Power (paddypower.com) uses at least 19 tools we can see from public records, including Microsoft 365 for email and documents, Salesforce for sales, Zendesk for customer support and Salesforce Marketing Cloud for marketing. Last checked .

Industry
Entertainment
Size
1,001–5,000 employees
Based in
Dublin, Ireland
Founded
1988
LinkedIn
Company page
Tools found
19
Categories
10
Layers
4 of 5
Changes seen
2

Paddy Power's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

1 tool, what the product is built with

Go-to-market

4 tools, how they find and keep customers

Company Ops

13 tools, what the team runs on day to day

What changed at Paddy Power

Recent starts and stops

  1. StartedIdenTrust
  2. StartedQuoVadis

Paddy Power tech stack FAQ

What tools does Paddy Power use?

As of October 2026, runsonwhat has found 19 tools at Paddy Power (paddypower.com) in public records. Edge & Hosting: Cloudflare. Application: Anthropic. Go-to-market: Zendesk, Salesforce and Salesforce Marketing Cloud. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 9, 2026.

What CRM does Paddy Power use?

Paddy Power uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 33,409 companies runsonwhat tracks.

What email provider does Paddy Power use?

Paddy Power uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 700,623 companies runsonwhat tracks.

What does Paddy Power use for customer support?

Paddy Power uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 40,840 companies runsonwhat tracks.

What marketing software does Paddy Power use?

Paddy Power uses Salesforce Marketing Cloud for marketing, according to runsonwhat (October 2026). runsonwhat found Salesforce Marketing Cloud through email records that authorize Salesforce Marketing Cloud. Salesforce Marketing Cloud is used by 5,266 companies runsonwhat tracks.

Does Paddy Power use Cloudflare?

Yes. runsonwhat found Cloudflare at Paddy Power through DNS records that point at Cloudflare and email records. Cloudflare is a CDN & Edge tool used by 691,732 companies runsonwhat tracks.

Does Paddy Power use AI tools?

Yes. runsonwhat has found Anthropic at Paddy Power; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Paddy Power may use more AI tools than these.

Has Paddy Power changed tools recently?

Yes. On runsonwhat's rechecks, Paddy Power started using IdenTrust and QuoVadis (latest on October 9, 2026). A change counts only between two checks of paddypower.com done the same way.

Which companies have a tech stack similar to Paddy Power's?

The companies with the stacks most like Paddy Power's are Sky Betting & Gaming, betfair, Thumbtack and Make Up For Ever, according to runsonwhat (October 2026). Each shares 6 to 16 tools with Paddy Power, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Paddy Power uses?

runsonwhat reads public records only. Of the 19 tools at Paddy Power, 11 were found through DNS records, 6 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and paddypower.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.