The Non-Obvious Company's tech stack
What does The Non-Obvious Company use?
The Non-Obvious Company (nonobvious.com) uses at least 8 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, Kit for marketing and Cloudflare for content delivery. Last checked .
- Industry
- Management Consulting
- Size
- 11–50 employees
- Based in
- Oakton, United States
- Founded
- 2015
- Company page
- Tools found
- 8
- Categories
- 7
- Layers
- 5 of 5
- Last checked
- Oct 2026
The Non-Obvious Company's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
CDN & Edge
Application
1 tool, what the product is built with
Data & Observability
1 tool, what they measure and store
Analytics
Go-to-market
2 tools, how they find and keep customers
Marketing
Company Ops
2 tools, what the team runs on day to day
Email Delivery
Workspace
The Non-Obvious Company tech stack FAQ
What tools does The Non-Obvious Company use?
As of October 2026, runsonwhat has found 8 tools at The Non-Obvious Company (nonobvious.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Data & Observability: Google Analytics. Go-to-market: Kit. Company Ops: Microsoft 365 and SendGrid. Last checked October 27, 2026.
What email provider does The Non-Obvious Company use?
The Non-Obvious Company uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on nonobvious.com. Microsoft 365 is used by 716,010 companies runsonwhat tracks.
What analytics tools does The Non-Obvious Company use?
The Non-Obvious Company uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on nonobvious.com. Google Analytics is used by 890,068 companies runsonwhat tracks.
What marketing software does The Non-Obvious Company use?
The Non-Obvious Company uses Kit for marketing, according to runsonwhat (October 2026). runsonwhat found Kit through Kit code on nonobvious.com. Kit is used by 3,746 companies runsonwhat tracks.
Does The Non-Obvious Company use Cloudflare?
Yes. runsonwhat found Cloudflare at The Non-Obvious Company through DNS records that point at Cloudflare and code on nonobvious.com. Cloudflare is a CDN & Edge tool used by 709,125 companies runsonwhat tracks.
How does runsonwhat know what The Non-Obvious Company uses?
runsonwhat reads public records only. Of the 8 tools at The Non-Obvious Company, 2 were found through code on nonobvious.com, 2 through DNS records, 2 through email records, 1 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nonobvious.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.