Formal's tech stack
What does Formal use?
Formal (joinformal.com) uses at least 21 tools we can see from public records, including Amazon Web Services for hosting, Google Workspace for email and documents, Salesloft for sales and Google Analytics for analytics. Last checked .
“Take control of your data in real-time.”
- Industry
- B2B
- Size
- 1–10 employees
- Based in
- San Francisco, United States
- Company page
- Tools found
- 21
- Categories
- 12
- Layers
- 5 of 5
- Last checked
- Oct 2026
Formal's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
2 tools, what the product is built with
Data & Observability
1 tool, what they measure and store
Analytics
Go-to-market
4 tools, how they find and keep customers
Marketing
Sales & CRM
Company Ops
11 tools, what the team runs on day to day
Email Delivery
Workspace
Dev Tools
People & HR
Security & Compliance
Hiring at Formal
12 open roles on Formal's public Ashby job board, 1 posted in the last 30 days.
Open roles by team
- Engineering5
- Sales3
- Marketing2
- Operations1
- Product & Design1
Latest openings
- Infrastructure EngineerSan Francisco · Sep 2026
- Executive Assistant & Business OperationsSan Francisco · Jul 2026
- Staff Software Engineer | BackendSan Francisco · Jun 2026
- Product Marketing ManagerSan Francisco · Aug 2025
- Account ExecutiveSan Francisco · Aug 2025
- Software Engineer | BackendSan Francisco · Aug 2025
Checked October 6, 2026.
Companies like Formal also use
Tools common among companies with a similar stack that we haven't found at Formal.
Companies with a stack like Formal's
Ranked by shared tools, with rare tools counting more.
WithinB2B · 51–200 people15in common
PartnerStackMarketing · 51–200 people10in common
TheraB2B · 11–50 people9in common
Artisan AI, Inc.B2B · 11–50 people13in common
ReflexInfrastructure · 1–10 people9in common
EveryB2B · 11–50 people9in common
Island TechnologyInformation Security · 51–200 people9in common
LogDNAEnterprise Software9in common
More B2B companies
Other B2B companies we've checked.
Formal tech stack FAQ
What tools does Formal use?
We've found 21 tools at Formal (joinformal.com). Edge & Hosting: Cloudflare, Amazon Web Services and Vercel. Application: Anthropic. Data & Observability: Google Analytics. Go-to-market: Salesloft, Unify and Default. Company Ops: Google Workspace, SendGrid and Resend. Last checked October 2, 2026.
What cloud does Formal run on?
Formal uses Amazon Web Services and Vercel for hosting. We found Amazon Web Services through custom domain.
What CRM does Formal use?
Formal uses Salesloft, Unify and Default for sales and CRM. We found Salesloft through custom domain.
What email provider does Formal use?
Formal uses Google Workspace for email and documents. We found Google Workspace through email records.
What analytics tools does Formal use?
Formal uses Google Analytics for analytics. We found Google Analytics through website code.
What does Formal use for hiring and HR?
Formal uses Rippling and Ashby for hiring and HR. We found Rippling through DNS verification records.
Does Formal use Cloudflare?
Yes. We found Cloudflare at Formal through DNS records, email records and website code. Cloudflare is used by 567,578 companies we track.
How does runsonwhat know what Formal uses?
We read public traces only: Formal's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.