If's tech stack
What does If use?
If (ifplc.com) uses at least 14 tools we can see from public records, including Microsoft 365 for email and documents, ZoomInfo for sales, Google Analytics for analytics and Mailchimp for marketing. Last checked .
- Industry
- Consumer Goods
- Size
- 51–200 employees
- Based in
- Pickering, United Kingdom
- Founded
- 1996
- Company page
- Tools found
- 14
- Categories
- 9
- Layers
- 5 of 5
- Last checked
- Oct 2026
If's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
4 tools, what the product is built with
Frontend
Data & Observability
1 tool, what they measure and store
Analytics
Go-to-market
6 tools, how they find and keep customers
Marketing
Sales & CRM
Company Ops
2 tools, what the team runs on day to day
Workspace
Security & Compliance
If tech stack FAQ
What tools does If use?
As of October 2026, runsonwhat has found 14 tools at If (ifplc.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics. Go-to-market: Meta Pixel, Mailchimp and LinkedIn Insight Tag. Company Ops: Microsoft 365 and reCAPTCHA. Last checked October 7, 2026.
What sales tools does If use?
The sales tools runsonwhat has found at If are ZoomInfo (October 2026); no CRM shows up in If's public records. runsonwhat found ZoomInfo through ZoomInfo code on ifplc.com. ZoomInfo is used by 14,644 companies runsonwhat tracks.
What email provider does If use?
If uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on ifplc.com. Microsoft 365 is used by 694,650 companies runsonwhat tracks.
What analytics tools does If use?
If uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ifplc.com. Google Analytics is used by 835,652 companies runsonwhat tracks.
What marketing software does If use?
If uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 111,965 companies runsonwhat tracks.
Does If use jQuery?
Yes. runsonwhat found jQuery at If through jQuery code on ifplc.com. jQuery is a Frontend tool used by 884,736 companies runsonwhat tracks.
How does runsonwhat know what If uses?
runsonwhat reads public records only. Of the 14 tools at If, 12 were found through code on ifplc.com, 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ifplc.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.