Aviva's tech stack
What does Aviva use?
Aviva (aviva.com) uses at least 31 tools we can see from public records, including IBM Cloud for hosting, Microsoft 365 for email and documents, Salesforce for sales and Adobe Analytics for analytics. Last checked .
- Industry
- Financial Services
- Size
- 10,000+ employees
- Based in
- United Kingdom
- Founded
- 2000
- Tools found
- 31
- Categories
- 16
- Layers
- 5 of 5
- Changes seen
- 5
Aviva's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Application
2 tools, what the product is built with
Data & Observability
4 tools, what they measure and store
Go-to-market
6 tools, how they find and keep customers
Ads & Pixels
Sales & CRM
Company Ops
16 tools, what the team runs on day to day
Email Delivery
Workspace
Dev Tools
Finance & Legal
What changed at Aviva
Recent starts and stops
- StartedCSC
- StartedIBM Cloud
- StartedInfoblox
- StartedSymantec Email Security.cloud
- StartedWebex
Aviva tech stack FAQ
What tools does Aviva use?
As of October 2026, runsonwhat has found 31 tools at Aviva (aviva.com) in public records. Edge & Hosting: Akamai, CSC and IBM Cloud. Application: Anthropic and OpenAI. Data & Observability: Adobe Experience Platform Tags, Adobe Analytics and Adobe Experience Platform. Go-to-market: Meta Pixel, Mailchimp and Salesforce. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 20, 2026.
What cloud does Aviva run on?
Aviva uses IBM Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found IBM Cloud through a DNS verification record for IBM Cloud. IBM Cloud is used by 964 companies runsonwhat tracks.
What CRM does Aviva use?
Aviva uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 34,023 companies runsonwhat tracks.
What email provider does Aviva use?
Aviva uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 710,117 companies runsonwhat tracks.
What analytics tools does Aviva use?
Aviva uses Adobe Analytics for analytics, alongside Adobe Experience Platform and AppDynamics, according to runsonwhat (October 2026). runsonwhat found Adobe Analytics through Adobe Analytics code on aviva.com. Adobe Analytics is used by 6,511 companies runsonwhat tracks.
What is Aviva's website built with?
Aviva uses Adobe Experience Manager for its website, alongside Adobe Edge Delivery Services, according to runsonwhat (October 2026). runsonwhat found Adobe Experience Manager through Adobe Experience Manager code on aviva.com. Adobe Experience Manager is used by 4,176 companies runsonwhat tracks.
Does Aviva use Meta Pixel?
Yes. runsonwhat found Meta Pixel at Aviva through Meta Pixel code on aviva.com. Meta Pixel is a Ads & Pixels tool used by 399,357 companies runsonwhat tracks.
Does Aviva use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at Aviva; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Aviva may use more AI tools than these.
Has Aviva changed tools recently?
Yes. On runsonwhat's rechecks, Aviva started using CSC, IBM Cloud and Infoblox (latest on October 9, 2026). A change counts only between two checks of aviva.com done the same way.
Which companies have a tech stack similar to Aviva's?
The companies with the stacks most like Aviva's are ING.com, Prudential Financial, Knauf and BJ's Wholesale Club, according to runsonwhat (October 2026). Each shares 11 to 17 tools with Aviva, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Aviva uses?
runsonwhat reads public records only. Of the 31 tools at Aviva, 17 were found through DNS records, 7 through code on aviva.com, 6 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and aviva.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.