ALICE's tech stack
What does ALICE use?
ALICE (aliceapp.com) uses at least 13 tools we can see from public records, including HubSpot for sales, HubSpot CMS for its website, GlobalSign for security and Google Workspace for email and documents. Last checked .
- Founded
- 2013
- Tools found
- 13
- Categories
- 12
- Layers
- 5 of 5
- Changes seen
- 1
ALICE's stack, layer by layer
Of 13 tools, 5 came from DNS verification records, 3 from custom domain, 2 from website code and 3 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
CDN & Edge
Application
1 tool, what the product is built with
Backend & Database
Data & Observability
2 tools, what they measure and store
Analytics
Flags & Experiments
Go-to-market
3 tools, how they find and keep customers
Company Ops
5 tools, what the team runs on day to day
Email Delivery
Workspace
Dev Tools
Security & Compliance
What changed at ALICE
Recent starts and stops
- StoppedAmazon CloudFront
ALICE tech stack FAQ
What tools does ALICE use?
As of November 2026, runsonwhat has found 13 tools at ALICE (aliceapp.com) in public records. Edge & Hosting: Cloudflare and Amazon Route 53. Application: Firebase. Data & Observability: Google Analytics and LaunchDarkly. Go-to-market: HubSpot and HubSpot CMS. Company Ops: Google Workspace, SendGrid and Atlassian. Last checked November 12, 2026.
What CRM does ALICE use?
ALICE uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot. HubSpot is used by 97,782 companies runsonwhat tracks.
What email provider does ALICE use?
ALICE uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 421,026 companies runsonwhat tracks.
What analytics tools does ALICE use?
ALICE uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on aliceapp.com. Google Analytics is used by 904,013 companies runsonwhat tracks.
What is ALICE's website built with?
ALICE uses HubSpot CMS for its website, according to runsonwhat (November 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS. HubSpot CMS is used by 34,630 companies runsonwhat tracks.
Does ALICE use Cloudflare?
Yes. runsonwhat found Cloudflare at ALICE through a subdomain that points at Cloudflare and code on aliceapp.com. Cloudflare is a CDN & Edge tool used by 734,597 companies runsonwhat tracks.
Has ALICE changed tools recently?
Yes. On runsonwhat's rechecks, ALICE stopped using Amazon CloudFront (latest on November 5, 2026). A change counts only between two checks of aliceapp.com done the same way.
How does runsonwhat know what ALICE uses?
runsonwhat reads public records only. Of the 13 tools at ALICE, 6 were found through DNS records, 3 through subdomains that point at the vendor, 2 through code on aliceapp.com and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and aliceapp.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.