The most used CRM and sales tools
We track 95 CRM and sales tools. The most used is HubSpot, found at 95,209 companies as of October 2026, ahead of Zoho (63,208) and Salesforce (34,343).
The CRM is the system of record for revenue teams. HubSpot and Salesforce are by far the most common; Pipedrive and Zoho are popular with smaller teams, and Attio is a newer choice at startups. Around the CRM sit sales engagement (Outreach, Salesloft, Apollo.io), scheduling (Calendly, Chili Piper, Cal.com, Default), conversation intelligence (Gong) and customer success platforms (Gainsight).
Company size matters a lot here: the tool a 20-person startup picks is rarely the one a 5,000-person company runs, so check the company-size breakdown on each tool's page before comparing raw counts.
CRM and sales tools ranked by companies using them
“Share” is each tool's part of all 341,624 matches in this category; a company that uses two tools counts for both.
| # | Tool | Companies | Share | Last 30 days | Most popular with |
|---|---|---|---|---|---|
| 1 | 95,209 | 28% | +630−70 | Software (2.5×) | |
| 2 | 63,208 | 19% | +747−619 | IT Services (1.7×) | |
| 3 | 34,343 | 10% | +215−172 | Non-profit Organization Management (3.5×) | |
| 4 | 30,150 | 8.8% | +650−47 | Software (1.7×) | |
| 5 | 17,434 | 5.1% | +450−112 | Software (2.5×) | |
| 6 | 12,489 | 3.7% | +60−6 | Law Practice (12×) | |
| 7 | 11,341 | 3.3% | +164−32 | Restaurants (5.4×) | |
| 8 | 10,972 | 3.2% | +234−23 | Software (3.1×) | |
| 9 | 9,700 | 2.8% | +90−9 | Newspapers (44×) | |
| 10 | 7,857 | 2.3% | +24−3 | Veterinary (27×) | |
| 11 | 6,562 | 1.9% | +70−5 | Medical Practice (5.9×) | |
| 12 | 6,070 | 1.8% | +204−9 | Machinery (4.0×) | |
| 13 | 4,518 | 1.3% | +2−1 | Newspapers (75×) | |
| 14 | 3,255 | 0.95% | +71−9 | Computer & Network Security (7.4×) | |
| 15 | 3,132 | 0.92% | +60−5 | Software (5.8×) | |
| 16 | 1,763 | 0.52% | +44−4 | Software (9.3×) | |
| 17 | 1,478 | 0.43% | +13−3 | Construction (1.7×) | |
| 18 | 1,434 | 0.42% | +20−2 | Machinery (5.5×) | |
| 19 | 1,359 | 0.40% | +20−3 | Software (3.5×) | |
| 20 | 1,291 | 0.38% | +37−5 | Software (2.9×) | |
| 21 | 1,156 | 0.34% | +24−4 | Software (5.3×) | |
| 22 | 1,143 | 0.33% | +6 | Leisure, Travel & Tourism (32×) | |
| 23 | 1,061 | 0.31% | +15−7 | B2B (78×) | |
| 24 | 897 | 0.26% | +42−3 | B2B (105×) | |
| 25 | 896 | 0.26% | +9−3 | Software (2.6×) | |
| 26 | 778 | 0.23% | +20−1 | Software (6.1×) | |
| 27 | 760 | 0.22% | +9−3 | Software (6.9×) | |
| 28 | 738 | 0.22% | +34−2 | Machinery (7.5×) | |
| 29 | 702 | 0.21% | +3 | Software (2.1×) | |
| 30 | 669 | 0.20% | +32−6 | 1–10 employees (4.4×) | |
| 31 | 603 | 0.18% | +24−8 | Electrical/electronic Manufacturing (6.5×) | |
| 32 | 580 | 0.17% | +32−6 | Non-profit Organization Management (5.0×) | |
| 33 | 569 | 0.17% | +13 | Software (2.4×) | |
| 34 | 492 | 0.14% | +11−1 | Medical Practice (5.9×) | |
| 35 | 442 | 0.13% | +12−1 | Software (7.0×) | |
| 36 | 441 | 0.13% | +3 | Machinery (7.7×) | |
| 37 | 417 | 0.12% | +11−4 | Software (9.0×) | |
| 38 | 390 | 0.11% | +17−2 | Computer & Network Security (19×) | |
| 39 | 369 | 0.11% | +2−5 | Insurance (9.2×) | |
| 40 | 367 | 0.11% | +4 | 1,001–5,000 employees (5.3×) | |
| 41 | 326 | <0.1% | +5−1 | Software (9.0×) | |
| 42 | 304 | <0.1% | +3 | Software (4.9×) | |
| 43 | 299 | <0.1% | +3−2 | Higher Education (80×) | |
| 44 | 275 | <0.1% | +27−4 | 1–10 employees (7.1×) | |
| 45 | 257 | <0.1% | +4−2 | Software (8.8×) | |
| 46 | 248 | <0.1% | +2 | Software (2.6×) | |
| 47 | 239 | <0.1% | – | 51–200 employees (1.4×) | |
| 48 | 235 | <0.1% | +9 | Software (7.8×) | |
| 49 | 223 | <0.1% | +3−2 | – | |
| 50 | 219 | <0.1% | +5−5 | Software (8.0×) | |
| 51 | 183 | <0.1% | +2 | Software (5.3×) | |
| 52 | 165 | <0.1% | +2−1 | Software (11×) | |
| 53 | 149 | <0.1% | +2 | Software (5.7×) | |
| 54 | 138 | <0.1% | +1−1 | Software (6.7×) | |
| 55 | 126 | <0.1% | – | Retail (9.1×) | |
| 56 | 114 | <0.1% | +4 | – | |
| 57 | 113 | <0.1% | +10−7 | Software (9.4×) | |
| 58 | 112 | <0.1% | – | 201–1,000 employees (5.6×) | |
| 59 | 108 | <0.1% | – | Real Estate (22×) | |
| 60 | 96 | <0.1% | +2 | 51–200 employees (1.7×) | |
| 61 | 82 | <0.1% | +4 | 51–200 employees (1.6×) | |
| 62 | 56 | <0.1% | +2−3 | 1–10 employees (22×) | |
| 63 | 55 | <0.1% | +4 | Software (8.3×) | |
| 64 | 50 | <0.1% | +13−2 | – | |
| 65 | 46 | <0.1% | – | – | |
| 66 | 38 | <0.1% | +3 | – | |
| 67 | 37 | <0.1% | +15−3 | – | |
| 68 | 33 | <0.1% | +2 | – | |
| 69 | 28 | <0.1% | +1 | – | |
| 70 | 27 | <0.1% | +5−2 | – | |
| 71 | 25 | <0.1% | +3 | – | |
| 72 | 22 | <0.1% | +1 | – | |
| 73 | 21 | <0.1% | – | – | |
| 74 | 17 | <0.1% | – | – | |
| 75 | 17 | <0.1% | – | – | |
| 76 | 17 | <0.1% | +2−1 | – | |
| 77 | 13 | <0.1% | +1−1 | – | |
| 78 | 12 | <0.1% | – | – | |
| 79 | 12 | <0.1% | – | – | |
| 80 | 9 | <0.1% | +1−3 | – | |
| 81 | 8 | <0.1% | +1 | – | |
| 82 | 8 | <0.1% | – | – | |
| 83 | 7 | <0.1% | – | – | |
| 84 | 4 | <0.1% | – | – | |
| 85 | 4 | <0.1% | +1 | – | |
| 86 | 3 | <0.1% | – | – | |
| 87 | 3 | <0.1% | +3−1 | – | |
| 88 | 2 | <0.1% | – | – | |
| 89 | 1 | <0.1% | – | – | |
| 90 | 1 | <0.1% | – | – | |
| 91 | 1 | <0.1% | – | – | |
| 92 | 1 | <0.1% | – | – |
“Most popular with” is the industry or company size where the tool is most over-represented compared with all companies we've scanned. Starts and stops compare two scans done the same way.
Who's gaining and losing customers
- Calendly: 650 started, 47 stopped in the last 30 days
- HubSpot: 630 started, 70 stopped in the last 30 days
- ZoomInfo: 450 started, 112 stopped in the last 30 days
- Dealfront: 234 started, 23 stopped in the last 30 days
- Leadinfo: 204 started, 9 stopped in the last 30 days
- Apollo.io: 164 started, 32 stopped in the last 30 days
How to compare CRM and sales tools
- Fit for your sales motion: self-serve, inside sales or field enterprise sales.
- Admin effort. Some CRMs need a dedicated admin; others are set up by the sales team.
- Data model flexibility and reporting.
- Integration with marketing automation, billing and the data warehouse.
How we find CRM and sales tools
Sales tools show up in email records (sending through HubSpot or Salesforce), domain-verification TXT records, scheduling and form embeds on the website, tracking subdomains and subprocessor lists.
Every company on a tool's page links to the record behind the match. DNS is rechecked weekly and websites monthly, so tools a company stops using drop off the list.
Also tracked, no confirmed customers yet
Attention · Lavender · Rox
Sales & CRM FAQ
What are the most popular CRM and sales tools?
As of October 2026, the most popular CRM and sales tools by number of companies using them are HubSpot (95,209 companies), Zoho (63,208 companies) and Salesforce (34,343 companies), according to runsonwhat. HubSpot alone accounts for 28% of the 341,624 Sales & CRM matches runsonwhat has, and the top three together for 56%. 92 CRM and sales tools have at least one confirmed customer.
HubSpot vs Zoho: which is more popular?
HubSpot is more popular: 95,209 companies show public evidence of HubSpot, against 63,208 for Zoho (1.5× as many), according to runsonwhat (October 2026). Salesforce is third with 34,343.
Which CRM and sales tools do small businesses use most?
Among companies with up to 50 employees, the most used CRM and sales tools are HubSpot (44,689 companies), Zoho (34,433 companies) and Calendly (18,133 companies), according to runsonwhat (October 2026). The counts cover companies with a known headcount; see each tool's page for the full size breakdown.
Which CRM and sales tools do large companies use most?
Among companies with more than 1,000 employees, the most used CRM and sales tools are HubSpot (3,649 companies), Salesforce (3,514 companies) and Zoho (2,085 companies), according to runsonwhat (October 2026). Large companies often run more than one tool in a category, so the same company can count for several.
Which CRM and sales tools are most popular in the United States?
In the United States, the most used CRM and sales tools are HubSpot (40,314 companies), Salesforce (14,349 companies) and Zoho (13,964 companies), based on companies runsonwhat has located there (October 2026). HubSpot has 30% of the Sales & CRM matches among companies based in the United States.
Which CRM and sales tools are most popular in the United Kingdom?
In the United Kingdom, the most used CRM and sales tools are HubSpot (7,761 companies), Zoho (3,440 companies) and Salesforce (2,421 companies), based on companies runsonwhat has located there (October 2026). HubSpot has 33% of the Sales & CRM matches among companies based in the United Kingdom.
Which CRM and sales tools do IT services companies use?
IT services is the industry with the most Sales & CRM matches, and its companies use HubSpot (10,056 companies), Zoho (9,746 companies) and Calendly (3,194 companies) most, according to runsonwhat (October 2026). Each tool's page breaks its customers down by industry, so you can check where a tool over-indexes.
Which CRM and sales tools are companies adopting right now?
In the 30 days to October 2026, the most new adoptions runsonwhat recorded were for Zoho (747 companies), Calendly (650 companies) and HubSpot (630 companies). A start is counted when a recheck finds a tool that the previous check of the same company, done the same way, did not.
Which CRM and sales tools are losing customers?
In the 30 days to October 2026, more companies stopped than started using ActiveProspect (5 stopped, 2 started), ScheduleHero (3 stopped, 1 started) and Instantly (3 stopped, 2 started), according to runsonwhat's rechecks. Short-term moves are small next to each tool's total, so read them as signals rather than trends.
How does runsonwhat rank CRM and sales tools?
runsonwhat counts the companies where a public record shows each tool in use and ranks by that count. Sales tools show up in email records (sending through HubSpot or Salesforce), domain-verification TXT records, scheduling and form embeds on the website, tracking subdomains and subprocessor lists. A company counts only when a direct record backs it up. The full method is at https://www.runsonwhat.com/methodology.