The Minimalists's tech stack
What does The Minimalists use?
The Minimalists (theminimalists.com) uses at least 14 tools we can see from public records, including Calendly for sales, Ahrefs for marketing, Mailchimp Transactional for email delivery and Google Workspace for email and documents. The Minimalists went back to Ahrefs in Nov 2026. Last checked .
- Industry
- Online Media
- Size
- 1–10 employees
- Based in
- Dayton, United States
- Founded
- 2010
- Company page
- Tools found
- 14
- Categories
- 10
- Layers
- 5 of 5
- Changes seen
- 2
The Minimalists's stack, layer by layer
Of 14 tools, 9 came from website code, 2 from DNS verification records, 2 from email records and 1 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
3 tools, what the product is built with
Frontend
Media & UI
Data & Observability
1 tool, what they measure and store
Analytics
Go-to-market
6 tools, how they find and keep customers
Website & CMS
Sales & CRM
Company Ops
3 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
What changed at The Minimalists
The Minimalists tech stack FAQ
What tools does The Minimalists use?
As of November 2026, runsonwhat has found 14 tools at The Minimalists (theminimalists.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics. Go-to-market: WordPress, Yoast SEO and Mailchimp. Company Ops: Google Workspace, reCAPTCHA and Mailchimp Transactional. Last checked November 8, 2026.
What sales tools does The Minimalists use?
The sales tools runsonwhat has found at The Minimalists are Calendly (November 2026); no CRM shows up in The Minimalists' public records. runsonwhat found Calendly through Calendly code on theminimalists.com. Calendly is used by 31,504 companies runsonwhat tracks.
What email provider does The Minimalists use?
The Minimalists uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on theminimalists.com. Google Workspace is used by 420,124 companies runsonwhat tracks.
What analytics tools does The Minimalists use?
The Minimalists uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on theminimalists.com. Google Analytics is used by 903,940 companies runsonwhat tracks.
What is The Minimalists's website built with?
The Minimalists uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on theminimalists.com. WordPress is used by 606,801 companies runsonwhat tracks.
What marketing software does The Minimalists use?
The Minimalists uses Mailchimp for marketing, alongside Ahrefs, according to runsonwhat (November 2026). runsonwhat found Mailchimp through Mailchimp code on theminimalists.com. Mailchimp is used by 119,039 companies runsonwhat tracks.
Does The Minimalists use jQuery?
Yes. runsonwhat found jQuery at The Minimalists through jQuery code on theminimalists.com. jQuery is a Frontend tool used by 927,218 companies runsonwhat tracks.
Has The Minimalists changed tools recently?
Yes. On runsonwhat's rechecks, The Minimalists started using Ahrefs (latest on November 8, 2026) and stopped using Ahrefs (latest on October 31, 2026). A change counts only between two checks of theminimalists.com done the same way.
How does runsonwhat know what The Minimalists uses?
runsonwhat reads public records only. Of the 14 tools at The Minimalists, 9 were found through code on theminimalists.com, 3 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theminimalists.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.