The Essential Fly's tech stack
What does The Essential Fly use?
The Essential Fly (theessentialfly.com) uses at least 8 tools we can see from public records, including Google Workspace for email and documents, Google Analytics for analytics, Mailchimp for marketing and MailerSend for email delivery. Last checked .
- Industry
- Sporting Goods
- Size
- 51–200 employees
- Based in
- Selby, United Kingdom
- Founded
- 2006
- Company page
- Tools found
- 8
- Categories
- 6
- Layers
- 4 of 5
- Last checked
- Oct 2026
The Essential Fly's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Application
1 tool, what the product is built with
Data & Observability
1 tool, what they measure and store
Analytics
Go-to-market
4 tools, how they find and keep customers
Ads & Pixels
Company Ops
2 tools, what the team runs on day to day
Email Delivery
Workspace
The Essential Fly tech stack FAQ
What tools does The Essential Fly use?
As of October 2026, runsonwhat has found 8 tools at The Essential Fly (theessentialfly.com) in public records. Data & Observability: Google Analytics. Go-to-market: Meta Pixel, Mailchimp and Pinterest. Company Ops: Google Workspace and MailerSend. Last checked October 8, 2026.
What email provider does The Essential Fly use?
The Essential Fly uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 393,361 companies runsonwhat tracks.
What analytics tools does The Essential Fly use?
The Essential Fly uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on theessentialfly.com. Google Analytics is used by 808,473 companies runsonwhat tracks.
What marketing software does The Essential Fly use?
The Essential Fly uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 111,221 companies runsonwhat tracks.
Does The Essential Fly use Meta Pixel?
Yes. runsonwhat found Meta Pixel at The Essential Fly through Meta Pixel code on theessentialfly.com. Meta Pixel is a Ads & Pixels tool used by 366,982 companies runsonwhat tracks.
How does runsonwhat know what The Essential Fly uses?
runsonwhat reads public records only. Of the 8 tools at The Essential Fly, 3 were found through email records, 2 through code on theessentialfly.com, 2 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theessentialfly.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.