INITIAL's tech stack
What does INITIAL use?
INITIAL (initialfashion.com) uses at least 8 tools we can see from public records, including Alibaba Cloud for hosting, Google Analytics for analytics and Shopify for its website. Last checked .
- Industry
- Retail
- Size
- 51–200 employees
- Based in
- Hong Kong SAR China
- Founded
- 2000
- Company page
- Tools found
- 8
- Categories
- 8
- Layers
- 4 of 5
- Last checked
- Oct 2026
INITIAL's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
DNS
Application
2 tools, what the product is built with
Frontend
Media & UI
Data & Observability
1 tool, what they measure and store
Analytics
Go-to-market
3 tools, how they find and keep customers
INITIAL tech stack FAQ
What tools does INITIAL use?
As of October 2026, runsonwhat has found 8 tools at INITIAL (initialfashion.com) in public records. Edge & Hosting: GoDaddy and Alibaba Cloud. Application: jQuery and Adobe Fonts. Data & Observability: Google Analytics. Go-to-market: Meta Pixel and Shopify. Last checked October 16, 2026.
What cloud does INITIAL run on?
INITIAL uses Alibaba Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Alibaba Cloud through email records that authorize Alibaba Cloud and a subdomain. Alibaba Cloud is used by 6,776 companies runsonwhat tracks.
What analytics tools does INITIAL use?
INITIAL uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on initialfashion.com. Google Analytics is used by 861,277 companies runsonwhat tracks.
What is INITIAL's website built with?
INITIAL uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify. Shopify is used by 59,070 companies runsonwhat tracks.
Does INITIAL use jQuery?
Yes. runsonwhat found jQuery at INITIAL through jQuery code on initialfashion.com. jQuery is a Frontend tool used by 903,804 companies runsonwhat tracks.
How does runsonwhat know what INITIAL uses?
runsonwhat reads public records only. Of the 8 tools at INITIAL, 4 were found through code on initialfashion.com, 2 through DNS records, 1 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and initialfashion.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.