Gray Media's tech stack
What does Gray Media use?
Gray Media (gray.tv) uses at least 31 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, Arc XP for its website and Okta for sign-in. Last checked .
“Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.”
- Industry
- Terrestrial Television
- Based in
- Atlanta, United States
- Founded
- 1946
- Company page
- Tools found
- 31
- Categories
- 10
- Oldest proven tool
- Dec 2019
- Last checked
- Oct 2026
Gray Media's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Application
5 tools, what the product is built with
Auth & Identity
Data & Observability
2 tools, what they measure and store
Analytics
Go-to-market
13 tools, how they find and keep customers
Company Ops
11 tools, what the team runs on day to day
Email Delivery
Collaboration
Security & Compliance
What changed at Gray Media
Companies like Gray Media also use
Tools common among companies with a similar stack that we haven't found at Gray Media.
Companies with a stack like Gray Media's
Ranked by shared tools, with rare tools counting more.
The Salt Lake Tribunesltrib.com18in common
Anchorage Daily NewsNewspapers · 201–1,000 people20in common
R7.comMedia · 5,001–10,000 people16in common
https://www.wtvm.comTelecommunications · 51–200 people19in common
lavenir.netlavenir.net18in common
ElDoceTelevision16in common
95.5 WSBwsbradio.com18in common
Military TimesOnline Media · 51–200 people15in common
Gray Media tech stack FAQ
What tools does Gray Media use?
As of October 2026, runsonwhat has found 31 tools at Gray Media (gray.tv) in public records. Application: Google Fonts, Vimeo and GSAP. Data & Observability: Google Analytics and Matomo. Go-to-market: Google Ad Manager, Microsoft Xandr and Magnite. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 10, 2026.
What email provider does Gray Media use?
Gray Media uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 694,592 companies runsonwhat tracks.
What analytics tools does Gray Media use?
Gray Media uses Google Analytics for analytics, alongside Matomo, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on gray.tv. Google Analytics is used by 828,631 companies runsonwhat tracks.
What is Gray Media's website built with?
Gray Media uses Arc XP for its website, according to runsonwhat (October 2026). runsonwhat found Arc XP through a subdomain that points at Arc XP, and Gray Media has used it since at least December 2019. Arc XP is used by 339 companies runsonwhat tracks.
What does Gray Media use for login and identity?
Gray Media uses Okta for sign-in and identity, according to runsonwhat (October 2026). runsonwhat found Okta through a subdomain that points at Okta, and Gray Media has used it since at least September 2023. Okta is used by 1,759 companies runsonwhat tracks.
How long has Gray Media used Arc XP?
Gray Media has used Arc XP since at least December 2019, going by the first public certificate of the gray.tv subdomain that points at Arc XP. Other long-running tools at Gray Media include Okta (since September 2023).
Does Gray Media use Google Fonts?
Yes. runsonwhat found Google Fonts at Gray Media through Google Fonts code on gray.tv. Google Fonts is a Media & UI tool used by 771,391 companies runsonwhat tracks.
Which companies have a tech stack similar to Gray Media's?
The companies with the stacks most like Gray Media's are The Salt Lake Tribune, Anchorage Daily News, R7.com and https://www.wtvm.com, according to runsonwhat (October 2026). Each shares 16 to 20 tools with Gray Media, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Gray Media uses?
runsonwhat reads public records only. Of the 31 tools at Gray Media, 11 were found through website configuration files, 8 through code on gray.tv, 7 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and gray.tv about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.