Back to the Roots's tech stack
What does Back to the Roots use?
Back to the Roots (backtotheroots.com) uses at least 20 tools we can see from public records, including WP Engine for hosting, Google Workspace for email and documents, Gorgias for customer support and Shopify for its website. Last checked .
“America's #1 Organic Gardening Company. Shop bulk soil, heirloom seeds, seed starting pots, grow kits, worm castings, perlite, vermiculite, and so much more! All of our products are 100% Guaranteed to Grow and are part of #GrowOneGiveOne program.”
- Industry
- Food
- Size
- 11–50 employees
- Based in
- Oakland, United States
- Founded
- 2009
- Company page
- Tools found
- 20
- Categories
- 12
- Layers
- 4 of 5
- Last checked
- Oct 2026
Back to the Roots's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Application
4 tools, what the product is built with
Go-to-market
8 tools, how they find and keep customers
Website & CMS
Marketing
Support & Docs
Company Ops
5 tools, what the team runs on day to day
Email Delivery
Workspace
People & HR
Security & Compliance
Companies like Back to the Roots also use
Tools common among companies with a similar stack that we haven't found at Back to the Roots.
Companies with a stack like Back to the Roots's
Ranked by shared tools, with rare tools counting more.
G FUELgfuel.com11in common
Ursa Major SkincarePersonal Care Product · 11–50 people10in common
DripDropHealth, Wellness and Fitness · 11–50 people12in common
EBYApparel & Fashion · 11–50 people11in common
Anastasia Beverly HillsCosmetics10in common
Dylan's Candy BarRetail · 51–200 people9in common
TOMS.com (UK)toms.co.uk7in common
4oceanEnvironment13in common
Back to the Roots tech stack FAQ
What tools does Back to the Roots use?
We've found 20 tools at Back to the Roots (backtotheroots.com). Edge & Hosting: Cloudflare, GoDaddy and WP Engine. Application: Google Fonts, Vimeo and YouTube. Go-to-market: Shopify, Klaviyo and POWR. Company Ops: Google Workspace, SendGrid and accessiBe. Last checked October 3, 2026.
What cloud does Back to the Roots run on?
Back to the Roots uses WP Engine for hosting. We found WP Engine through custom domain.
What email provider does Back to the Roots use?
Back to the Roots uses Google Workspace for email and documents. We found Google Workspace through email records.
What does Back to the Roots use for customer support?
Back to the Roots uses Gorgias for customer support. We found Gorgias through website code.
What CMS does Back to the Roots use?
Back to the Roots uses Shopify for its website. We found Shopify through custom domain, DNS records and website code.
What marketing software does Back to the Roots use?
Back to the Roots uses Klaviyo, POWR and Okendo for marketing, among 5 tools in this category. We found Klaviyo through email records and website code.
Does Back to the Roots use Cloudflare?
Yes. We found Cloudflare at Back to the Roots through website code. Cloudflare is used by 147,753 companies we track.
How does runsonwhat know what Back to the Roots uses?
We read public traces only: Back to the Roots's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.