The most used media, font and UI libraries
We track 50 media, font and UI libraries. The most used is Google Fonts, found at 748,282 companies as of October 2026, ahead of Font Awesome (366,886) and Vimeo (296,262).
Media and UI tools shape how a website looks and moves: animation libraries (GSAP, Motion, Lottie, Rive), 3D (Three.js, Spline), web fonts (Google Fonts, Adobe Fonts), image CDNs (Cloudinary, imgix) and video hosting (Mux, Vimeo, YouTube).
Media, font and UI libraries ranked by companies using them
“Share” is each tool's part of all 2,253,619 matches in this category; a company that uses two tools counts for both.
| # | Tool | Companies | Share | Last 30 days | Most popular with |
|---|---|---|---|---|---|
| 1 | 748,282 | 33% | +21−2 | – | |
| 2 | 366,886 | 16% | +19−8 | 201–1,000 employees (1.4×) | |
| 3 | 296,262 | 13% | +50−34 | 51–200 employees (1.6×) | |
| 4 | 287,644 | 13% | +36−29 | 201–1,000 employees (1.6×) | |
| 5 | 188,991 | 8.4% | +11−6 | Construction (1.6×) | |
| 6 | 127,766 | 5.7% | +10−5 | Hospitality (2.1×) | |
| 7 | 102,803 | 4.6% | +9−2 | Hospitality (2.1×) | |
| 8 | 28,591 | 1.3% | +3−1 | Software (1.8×) | |
| 9 | 14,584 | 0.65% | +1 | Non-profit Organization Management (4.2×) | |
| 10 | 13,481 | 0.60% | +2−3 | 1,001–5,000 employees (2.0×) | |
| 11 | 11,377 | 0.50% | +1 | Non-profit Organization Management (2.9×) | |
| 12 | 9,581 | 0.43% | +1−3 | Software (2.2×) | |
| 13 |  Cloudinary | 7,595 | 0.34% | +2−2 | Real Estate (2.5×) |
| 14 | 6,987 | 0.31% | – | Construction (1.9×) | |
| 15 | 6,576 | 0.29% | – | Non-profit Organization Management (2.8×) | |
| 16 | 5,900 | 0.26% | – | Automotive (6.8×) | |
| 17 | 3,763 | 0.17% | +1−1 | Software (2.5×) | |
| 18 | 3,500 | 0.16% | +4−1 | Software (2.1×) | |
| 19 |  imgix | 2,962 | 0.13% | +2 | Hospitality (4.1×) |
| 20 | 2,457 | 0.11% | +2 | Newspapers (22×) | |
| 21 | 2,046 | <0.1% | −2 | 10,000+ employees (4.8×) | |
| 22 | 1,789 | <0.1% | +4−1 | Broadcast Media (17×) | |
| 23 | 1,753 | <0.1% | – | Newspapers (31×) | |
| 24 | 1,653 | <0.1% | −1 | Software (2.3×) | |
| 25 | 1,282 | <0.1% | – | Investment Management (20×) | |
| 26 | 1,125 | <0.1% | – | Government Relations (42×) | |
| 27 | 997 | <0.1% | – | Banking (39×) | |
| 28 | 766 | <0.1% | – | Apparel & Fashion (86×) | |
| 29 |  ImageKit | 611 | <0.1% | – | 201–1,000 employees (1.3×) |
| 30 | 597 | <0.1% | +4 | Publishing (26×) | |
| 31 | 566 | <0.1% | – | Government Administration (12×) | |
| 32 | 544 | <0.1% | – | – | |
| 33 | 515 | <0.1% | +1 | Software (4.8×) | |
| 34 | 507 | <0.1% | – | Software (2.7×) | |
| 35 | 461 | <0.1% | +3 | Non-profit Organization Management (3.6×) | |
| 36 | 429 | <0.1% | – | 1,001–5,000 employees (2.4×) | |
| 37 | 357 | <0.1% | +3 | 10,000+ employees (15×) | |
| 38 | 276 | <0.1% | – | Apparel & Fashion (31×) | |
| 39 | 265 | <0.1% | – | Newspapers (98×) | |
| 40 | 178 | <0.1% | – | 201–1,000 employees (1.4×) | |
| 41 | 154 | <0.1% | – | 201–1,000 employees (1.5×) | |
| 42 | 152 | <0.1% | +1 | Retail (7.3×) | |
| 43 | 117 | <0.1% | – | Retail (5.2×) | |
| 44 | 116 | <0.1% | +1 | 201–1,000 employees (2.5×) | |
| 45 | 93 | <0.1% | – | 51–200 employees (1.7×) | |
| 46 | 75 | <0.1% | – | – | |
| 47 | 74 | <0.1% | +2−1 | – | |
| 48 | 56 | <0.1% | +1 | Retail (12×) | |
| 49 | 53 | <0.1% | – | – | |
| 50 | 24 | <0.1% | – | – |
“Most popular with” is the industry or company size where the tool is most over-represented compared with all companies we've scanned. Starts and stops compare two scans done the same way.
Who's gaining and losing customers
- Google Fonts: 21 started, 2 stopped in the last 30 days
- Vimeo: 50 started, 34 stopped in the last 30 days
- Font Awesome: 19 started, 8 stopped in the last 30 days
- YouTube: 36 started, 29 stopped in the last 30 days
- Adobe Fonts: 9 started, 2 stopped in the last 30 days
- GSAP: 11 started, 6 stopped in the last 30 days
How to compare media, font and UI libraries
- Page weight and load time, which affect search rankings.
- Licensing for fonts and commercial animation libraries.
- Delivery: image and video services resize and convert files for each device.
How we find media, font and UI libraries
These tools load in the browser, so we read them from a site's HTML, stylesheets and scripts.
Every company on a tool's page links to the record behind the match. DNS is rechecked weekly and websites monthly, so tools a company stops using drop off the list.
Media & UI FAQ
What are the most popular media, font and UI libraries?
As of October 2026, the most popular media, font and UI libraries by number of companies using them are Google Fonts (748,282 companies), Font Awesome (366,886 companies) and Vimeo (296,262 companies), according to runsonwhat. Google Fonts alone accounts for 33% of the 2,253,619 Media & UI matches runsonwhat has, and the top three together for 63%. 50 media, font and UI libraries have at least one confirmed customer.
Google Fonts vs Font Awesome: which is more popular?
Google Fonts is more popular: 748,282 companies show public evidence of Google Fonts, against 366,886 for Font Awesome (2.0× as many), according to runsonwhat (October 2026). Vimeo is third with 296,262.
Which media, font and UI libraries do small businesses use most?
Among companies with up to 50 employees, the most used media, font and UI libraries are Google Fonts (387,257 companies), Font Awesome (167,204 companies) and YouTube (112,614 companies), according to runsonwhat (October 2026). The counts cover companies with a known headcount; see each tool's page for the full size breakdown.
Which media, font and UI libraries do large companies use most?
Among companies with more than 1,000 employees, the most used media, font and UI libraries are Google Fonts (27,681 companies), Font Awesome (16,177 companies) and YouTube (15,422 companies), according to runsonwhat (October 2026). Large companies often run more than one tool in a category, so the same company can count for several.
Which media, font and UI libraries are most popular in the United States?
In the United States, the most used media, font and UI libraries are Google Fonts (214,351 companies), Font Awesome (103,441 companies) and Vimeo (78,667 companies), based on companies runsonwhat has located there (October 2026). Google Fonts has 33% of the Media & UI matches among companies based in the United States.
Which media, font and UI libraries are most popular in India?
In India, the most used media, font and UI libraries are Google Fonts (49,041 companies), Font Awesome (26,838 companies) and YouTube (23,496 companies), based on companies runsonwhat has located there (October 2026). Google Fonts has 33% of the Media & UI matches among companies based in India.
Which media, font and UI libraries do IT services companies use?
IT services is the industry with the most Media & UI matches, and its companies use Google Fonts (51,071 companies), Vimeo (28,022 companies) and Font Awesome (26,097 companies) most, according to runsonwhat (October 2026). Each tool's page breaks its customers down by industry, so you can check where a tool over-indexes.
Which media, font and UI libraries are companies adopting right now?
In the 30 days to October 2026, the most new adoptions runsonwhat recorded were for Vimeo (50 companies), YouTube (36 companies) and Google Fonts (21 companies). A start is counted when a recheck finds a tool that the previous check of the same company, done the same way, did not.
Which media, font and UI libraries are losing customers?
In the 30 days to October 2026, more companies stopped than started using Wistia (3 stopped, 1 started), Vidyard (2 stopped, 0 started) and Three.js (3 stopped, 2 started), according to runsonwhat's rechecks. Short-term moves are small next to each tool's total, so read them as signals rather than trends.
How does runsonwhat rank media, font and UI libraries?
runsonwhat counts the companies where a public record shows each tool in use and ranks by that count. These tools load in the browser, so we read them from a site's HTML, stylesheets and scripts. A company counts only when a direct record backs it up. The full method is at https://www.runsonwhat.com/methodology.