The most used data warehouse and pipeline tools
We track 25 data warehouse and pipeline tools. The most used is Adobe Experience Platform Tags, found at 9,947 companies as of October 2026, ahead of Tealium (2,964) and Treasure Data (1,492).
The modern data stack runs from ingestion (Fivetran, Confluent) to a warehouse or lakehouse (Snowflake, Databricks, ClickHouse), through transformation (dbt), out to business tools with reverse ETL (Census, Hightouch), and into dashboards (Looker, Metabase, Hex, Apache Superset).
Data tools are mostly internal, so they appear in public records less often than website tools. The companies listed here are ones where a verification record, a subdomain or a subprocessor list names the vendor.
Data warehouse and pipeline tools ranked by companies using them
“Share” is each tool's part of all 18,062 matches in this category; a company that uses two tools counts for both.
| # | Tool | Companies | Share | Last 30 days | Most popular with |
|---|---|---|---|---|---|
| 1 | 9,947 | 55% | +6 | Automotive (14×) | |
| 2 | 2,964 | 16% | – | 10,000+ employees (8.7×) | |
| 3 | 1,492 | 8.3% | – | Automotive (19×) | |
| 4 | 676 | 3.7% | – | Veterinary (125×) | |
| 5 | 458 | 2.5% | – | Non-profit Organization Management (15×) | |
| 6 | 420 | 2.3% | – | 1–10 employees (18×) | |
| 7 | 361 | 2.0% | +1 | Sports (24×) | |
| 8 | 263 | 1.5% | +2−1 | 10,000+ employees (21×) | |
| 9 | 221 | 1.2% | – | 51–200 employees (1.6×) | |
| 10 | 219 | 1.2% | +2 | 10,000+ employees (18×) | |
| 11 | 179 | 0.99% | – | Newspapers (96×) | |
| 12 | 155 | 0.86% | – | Retail (6.6×) | |
| 13 | 133 | 0.74% | −1 | – | |
| 14 | 117 | 0.65% | +1 | – | |
| 15 | 104 | 0.58% | – | – | |
| 16 | 101 | 0.56% | – | – | |
| 17 | 77 | 0.43% | +2 | – | |
| 18 | 60 | 0.33% | +2 | – | |
| 19 | 58 | 0.32% | – | – | |
| 20 | 26 | 0.14% | – | – | |
| 21 | 21 | 0.12% | – | – | |
| 22 | 5 | <0.1% | – | – | |
| 23 | 4 | <0.1% | – | – | |
| 24 | 1 | <0.1% | – | – |
“Most popular with” is the industry or company size where the tool is most over-represented compared with all companies we've scanned. Starts and stops compare two scans done the same way.
Who's gaining and losing customers
- Adobe Experience Platform Tags: 6 started in the last 30 days
- Snowflake: 2 started in the last 30 days
- ClickHouse: 2 started in the last 30 days
- Matillion: 2 started in the last 30 days
- Salesforce Audience Studio: 1 started in the last 30 days
- Astronomer: 2 started, 1 stopped in the last 30 days
How to compare data warehouse and pipeline tools
- Warehouse pricing: compute credits versus provisioned clusters.
- Connector coverage for the sources you actually use.
- Where transformation happens and who owns it.
- Governance: access control, lineage and data residency.
How we find data warehouse and pipeline tools
Data tools show up in domain-verification records, in internal hostnames found in certificate logs (metabase.example.com), in subdomains pointing at the vendor and on subprocessor lists.
Every company on a tool's page links to the record behind the match. DNS is rechecked weekly and websites monthly, so tools a company stops using drop off the list.
Also tracked, no confirmed customers yet
Census
Data Pipeline FAQ
What are the most popular data warehouse and pipeline tools?
As of October 2026, the most popular data warehouse and pipeline tools by number of companies using them are Adobe Experience Platform Tags (9,947 companies), Tealium (2,964 companies) and Treasure Data (1,492 companies), according to runsonwhat. Adobe Experience Platform Tags alone accounts for 55% of the 18,062 Data Pipeline matches runsonwhat has, and the top three together for 80%. 24 data warehouse and pipeline tools have at least one confirmed customer.
Adobe Experience Platform Tags vs Tealium: which is more popular?
Adobe Experience Platform Tags is more popular: 9,947 companies show public evidence of Adobe Experience Platform Tags, against 2,964 for Tealium (3.4× as many), according to runsonwhat (October 2026). Treasure Data is third with 1,492.
Which data warehouse and pipeline tools do small businesses use most?
Among companies with up to 50 employees, the most used data warehouse and pipeline tools are Adobe Experience Platform Tags (2,562 companies), Tealium (937 companies) and Treasure Data (422 companies), according to runsonwhat (October 2026). The counts cover companies with a known headcount; see each tool's page for the full size breakdown.
Which data warehouse and pipeline tools do large companies use most?
Among companies with more than 1,000 employees, the most used data warehouse and pipeline tools are Adobe Experience Platform Tags (1,419 companies), Tealium (396 companies) and Astronomer (92 companies), according to runsonwhat (October 2026). Large companies often run more than one tool in a category, so the same company can count for several.
Which data warehouse and pipeline tools are most popular in the United States?
In the United States, the most used data warehouse and pipeline tools are Adobe Experience Platform Tags (5,034 companies), Tealium (1,542 companies) and Treasure Data (449 companies), based on companies runsonwhat has located there (October 2026). Adobe Experience Platform Tags has 60% of the Data Pipeline matches among companies based in the United States.
Which data warehouse and pipeline tools are most popular in Japan?
In Japan, the most used data warehouse and pipeline tools are Treasure Data (676 companies), Adobe Experience Platform Tags (181 companies) and Tealium (21 companies), based on companies runsonwhat has located there (October 2026). Treasure Data has 75% of the Data Pipeline matches among companies based in Japan.
Which data warehouse and pipeline tools do automotive companies use?
Automotive is the industry with the most Data Pipeline matches, and its companies use Adobe Experience Platform Tags (1,559 companies), Treasure Data (240 companies) and Tealium (228 companies) most, according to runsonwhat (October 2026). Each tool's page breaks its customers down by industry, so you can check where a tool over-indexes.
Which data warehouse and pipeline tools are companies adopting right now?
In the 30 days to October 2026, the most new adoptions runsonwhat recorded were for Adobe Experience Platform Tags (6 companies), Astronomer (2 companies) and Snowflake (2 companies). A start is counted when a recheck finds a tool that the previous check of the same company, done the same way, did not.
How does runsonwhat rank data warehouse and pipeline tools?
runsonwhat counts the companies where a public record shows each tool in use and ranks by that count. Data tools show up in domain-verification records, in internal hostnames found in certificate logs (metabase.example.com), in subdomains pointing at the vendor and on subprocessor lists. A company counts only when a direct record backs it up. The full method is at https://www.runsonwhat.com/methodology.