The most used collaboration tools
We track 66 collaboration tools. The most used is Adobe, found at 22,121 companies as of October 2026, ahead of Zoom (19,262) and Webex (15,678).
Collaboration tools are what teams work in every day: chat (Slack), docs and wikis (Notion), video meetings and recording (Zoom, Loom), AI meeting notes (Granola, Fireflies.ai), design (Canva), presentations (Gamma) and project management (Wrike, Smartsheet).
These tools are used inside companies, so most of what we see comes from domain-verification records and single sign-on setups rather than the public website.
Collaboration tools ranked by companies using them
“Share” is each tool's part of all 143,904 matches in this category; a company that uses two tools counts for both.
| # | Tool | Companies | Share | Last 30 days | Most popular with |
|---|---|---|---|---|---|
| 1 | 22,121 | 15% | +8−4 | Primary/secondary Education (11×) | |
| 2 | 19,262 | 13% | +6−1 | Higher Education (3.9×) | |
| 3 | 15,678 | 11% | +18−1 | 10,000+ employees (9.5×) | |
| 4 | 10,415 | 7.2% | +4−1 | 10,000+ employees (9.8×) | |
| 5 | 8,551 | 5.9% | +7 | Software (3.5×) | |
| 6 | 8,149 | 5.7% | +2−2 | 10,000+ employees (5.5×) | |
| 7 | 7,526 | 5.2% | +9−1 | Biotechnology (12×) | |
| 8 | 6,130 | 4.3% | +1−1 | Architecture & Planning (11×) | |
| 9 | 4,864 | 3.4% | +5−1 | 10,000+ employees (9.7×) | |
| 10 | 4,659 | 3.2% | +1−1 | 10,000+ employees (5.7×) | |
| 11 | 4,336 | 3.0% | +7 | Software (3.7×) | |
| 12 | 3,920 | 2.7% | +2 | 1,001–5,000 employees (4.1×) | |
| 13 | 3,839 | 2.7% | +1 | Law Practice (6.3×) | |
| 14 | 3,690 | 2.6% | – | 5,001–10,000 employees (5.7×) | |
| 15 | 3,483 | 2.4% | +3−2 | 10,000+ employees (9.6×) | |
| 16 | 2,702 | 1.9% | – | 10,000+ employees (7.7×) | |
| 17 | 1,694 | 1.2% | +15 | Internet (5.1×) | |
| 18 | 1,344 | 0.93% | – | 1,001–5,000 employees (4.5×) | |
| 19 | 1,283 | 0.89% | +2−1 | 10,000+ employees (11×) | |
| 20 | 1,228 | 0.85% | −1 | 10,000+ employees (7.0×) | |
| 21 | 833 | 0.58% | +1 | 10,000+ employees (4.9×) | |
| 22 | 778 | 0.54% | – | 10,000+ employees (9.2×) | |
| 23 | 752 | 0.52% | +19 | 10,000+ employees (17×) | |
| 24 | 644 | 0.45% | +8 | 5,001–10,000 employees (12×) | |
| 25 | 621 | 0.43% | – | 10,000+ employees (16×) | |
| 26 | 605 | 0.42% | +1 | Law Practice (12×) | |
| 27 | 387 | 0.27% | +1 | Construction (13×) | |
| 28 | 386 | 0.27% | – | Video Games (166×) | |
| 29 | 379 | 0.26% | – | Higher Education (12×) | |
| 30 | 378 | 0.26% | – | 1,001–5,000 employees (3.5×) | |
| 31 | 299 | 0.21% | +3 | 1,001–5,000 employees (5.9×) | |
| 32 | 266 | 0.18% | +1 | 10,000+ employees (23×) | |
| 33 | 216 | 0.15% | – | Construction (6.6×) | |
| 34 | 202 | 0.14% | – | 201–1,000 employees (2.7×) | |
| 35 | 200 | 0.14% | – | 1,001–5,000 employees (7.6×) | |
| 36 | 195 | 0.14% | – | Software (2.8×) | |
| 37 | 175 | 0.12% | – | 10,000+ employees (29×) | |
| 38 | 170 | 0.12% | – | 1,001–5,000 employees (5.2×) | |
| 39 | 123 | <0.1% | +1 | IT Services (2.3×) | |
| 40 | 116 | <0.1% | – | 201–1,000 employees (2.7×) | |
| 41 | 101 | <0.1% | +1 | 201–1,000 employees (2.4×) | |
| 42 | 99 | <0.1% | +3 | 1,001–5,000 employees (11×) | |
| 43 | 97 | <0.1% | – | 51–200 employees (1.5×) | |
| 44 | 92 | <0.1% | – | Software (6.6×) | |
| 45 | 89 | <0.1% | – | 201–1,000 employees (4.0×) | |
| 46 | 88 | <0.1% | +2 | 1,001–5,000 employees (17×) | |
| 47 | 79 | <0.1% | – | – | |
| 48 | 79 | <0.1% | – | 201–1,000 employees (4.3×) | |
| 49 | 60 | <0.1% | −1 | – | |
| 50 | 60 | <0.1% | +1 | – | |
| 51 | 57 | <0.1% | – | – | |
| 52 | 53 | <0.1% | +2 | – | |
| 53 | 47 | <0.1% | – | – | |
| 54 | 41 | <0.1% | +1 | – | |
| 55 | 39 | <0.1% | – | – | |
| 56 | 37 | <0.1% | – | – | |
| 57 | 33 | <0.1% | – | – | |
| 58 | 31 | <0.1% | – | – | |
| 59 | 23 | <0.1% | – | – | |
| 60 | 21 | <0.1% | – | – | |
| 61 | 20 | <0.1% | – | – | |
| 62 | 20 | <0.1% | −1 | – | |
| 63 | 17 | <0.1% | – | – | |
| 64 | 10 | <0.1% | – | – | |
| 65 | 6 | <0.1% | – | – | |
| 66 | 6 | <0.1% | – | – |
“Most popular with” is the industry or company size where the tool is most over-represented compared with all companies we've scanned. Starts and stops compare two scans done the same way.
Who's gaining and losing customers
How to compare collaboration tools
- Where work already happens, and what the tool needs to integrate with.
- Admin controls: SSO, user provisioning and retention policies.
- Per-seat cost across the whole company.
How we find collaboration tools
Collaboration tools mostly show up in domain-verification TXT records (Slack, Zoom, Atlassian and others verify company domains), in subdomains and on subprocessor lists.
Every company on a tool's page links to the record behind the match. DNS is rechecked weekly and websites monthly, so tools a company stops using drop off the list.
Collaboration FAQ
What are the most popular collaboration tools?
As of October 2026, the most popular collaboration tools by number of companies using them are Adobe (22,121 companies), Zoom (19,262 companies) and Webex (15,678 companies), according to runsonwhat. Adobe alone accounts for 15% of the 143,904 Collaboration matches runsonwhat has, and the top three together for 40%. 66 collaboration tools have at least one confirmed customer.
Adobe vs Zoom: which is more popular?
Adobe is more popular: 22,121 companies show public evidence of Adobe, against 19,262 for Zoom, according to runsonwhat (October 2026). Among companies with up to 50 employees, though, Zoom leads: 4,205 against 2,879. Webex is third with 15,678.
Which collaboration tools do small businesses use most?
Among companies with up to 50 employees, the most used collaboration tools are Zoom (4,205 companies), Slack (3,123 companies) and Adobe (2,879 companies), according to runsonwhat (October 2026). That differs from the overall ranking, where Adobe leads. The counts cover companies with a known headcount; see each tool's page for the full size breakdown.
Which collaboration tools do large companies use most?
Among companies with more than 1,000 employees, the most used collaboration tools are Adobe (4,375 companies), Webex (3,725 companies) and Miro (2,159 companies), according to runsonwhat (October 2026). Large companies often run more than one tool in a category, so the same company can count for several.
Which collaboration tools are most popular in the United States?
In the United States, the most used collaboration tools are Zoom (10,565 companies), Adobe (9,480 companies) and Webex (6,020 companies), based on companies runsonwhat has located there (October 2026). Zoom has 17% of the Collaboration matches among companies based in the United States.
Which collaboration tools are most popular in the United Kingdom?
In the United Kingdom, the most used collaboration tools are Adobe (1,390 companies), Zoom (1,098 companies) and Miro (880 companies), based on companies runsonwhat has located there (October 2026). Adobe has 15% of the Collaboration matches among companies based in the United Kingdom.
Which collaboration tools do software companies use?
Software is the industry with the most Collaboration matches, and its companies use Zoom (1,372 companies), Slack (1,159 companies) and Miro (854 companies) most, according to runsonwhat (October 2026). Each tool's page breaks its customers down by industry, so you can check where a tool over-indexes.
Which collaboration tools are companies adopting right now?
In the 30 days to October 2026, the most new adoptions runsonwhat recorded were for Pexip (19 companies), Webex (18 companies) and Lark (15 companies). A start is counted when a recheck finds a tool that the previous check of the same company, done the same way, did not.
How does runsonwhat rank collaboration tools?
runsonwhat counts the companies where a public record shows each tool in use and ranks by that count. Collaboration tools mostly show up in domain-verification TXT records (Slack, Zoom, Atlassian and others verify company domains), in subdomains and on subprocessor lists. A company counts only when a direct record backs it up. The full method is at https://www.runsonwhat.com/methodology.