runsonwhat

Diversify's tech stack

What does Diversify use?

Diversify (firstpurpose.com) uses at least 9 tools we can see from public records, including Microsoft 365 for email and documents, Salesforce for sales, Wix for its website and Sentry for monitoring. Last checked .

Industry
Financial Services
Size
11–50 employees
Based in
South Jordan, United States
Founded
2000
LinkedIn
Company page
Tools found
9
Categories
9
Layers
5 of 5
Last checked
Oct 2026

Diversify's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Application

1 tool, what the product is built with

Data & Observability

1 tool, what they measure and store

Monitoring

Go-to-market

3 tools, how they find and keep customers

Website & CMS

Sales & CRM

Company Ops

2 tools, what the team runs on day to day

Security & Compliance

Diversify tech stack FAQ

What tools does Diversify use?

As of October 2026, runsonwhat has found 9 tools at Diversify (firstpurpose.com) in public records. Edge & Hosting: GoDaddy and Fastly. Data & Observability: Sentry. Go-to-market: Wix and Salesforce. Company Ops: Microsoft 365 and KnowBe4. Last checked October 20, 2026.

What CRM does Diversify use?

Diversify uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 34,218 companies runsonwhat tracks.

What email provider does Diversify use?

Diversify uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 713,668 companies runsonwhat tracks.

What is Diversify's website built with?

Diversify uses Wix for its website, according to runsonwhat (October 2026). runsonwhat found Wix through Wix code on firstpurpose.com. Wix is used by 51,473 companies runsonwhat tracks.

What monitoring tools does Diversify use?

Diversify uses Sentry for monitoring, according to runsonwhat (October 2026). runsonwhat found Sentry through Sentry code on firstpurpose.com. Sentry is used by 78,974 companies runsonwhat tracks.

Does Diversify use GoDaddy?

Yes. runsonwhat found GoDaddy at Diversify through DNS records that point at GoDaddy. GoDaddy is a DNS tool used by 249,243 companies runsonwhat tracks.

How does runsonwhat know what Diversify uses?

runsonwhat reads public records only. Of the 9 tools at Diversify, 4 were found through DNS records, 3 through code on firstpurpose.com, 1 through website configuration files and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and firstpurpose.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.