First Direct's tech stack
What does First Direct use?
First Direct (firstdirect.com) uses at least 13 tools we can see from public records, including Pendo for analytics, Amazon CloudFront for content delivery, SendGrid for email delivery and Proofpoint for security. Last checked .
- Industry
- Banking
- Size
- 1,001–5,000 employees
- Based in
- Leeds, United Kingdom
- Founded
- 1989
- Company page
- Tools found
- 13
- Categories
- 9
- Layers
- 5 of 5
- Last checked
- Oct 2026
First Direct's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
1 tool, where the bytes are served from
CDN & Edge
Application
1 tool, what the product is built with
Backend & Database
Data & Observability
1 tool, what they measure and store
Analytics
Go-to-market
2 tools, how they find and keep customers
Marketing
Ads & Pixels
Company Ops
8 tools, what the team runs on day to day
Email Delivery
Dev Tools
Security & Compliance
First Direct tech stack FAQ
What tools does First Direct use?
We've found 13 tools at First Direct (firstdirect.com). Edge & Hosting: Amazon CloudFront. Application: MongoDB Atlas. Data & Observability: Pendo. Go-to-market: Meta Pixel. Company Ops: SendGrid, Atlassian and Proofpoint. Last checked October 2, 2026.
What analytics tools does First Direct use?
First Direct uses Pendo for analytics. We found Pendo through DNS verification records.
Does First Direct use SendGrid?
Yes. We found SendGrid at First Direct through email records. SendGrid is used by 71,713 companies we track.
How does runsonwhat know what First Direct uses?
We read public traces only: First Direct's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.