runsonwhat

First Direct's tech stack

What does First Direct use?

First Direct (firstdirect.com) uses at least 13 tools we can see from public records, including Pendo for analytics, Amazon CloudFront for content delivery, SendGrid for email delivery and Proofpoint for security. Last checked .

Industry
Banking
Size
1,001–5,000 employees
Based in
Leeds, United Kingdom
Founded
1989
LinkedIn
Company page
Tools found
13
Categories
9
Layers
5 of 5
Last checked
Oct 2026

First Direct's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

Application

1 tool, what the product is built with

Backend & Database

Data & Observability

1 tool, what they measure and store

Analytics

Go-to-market

2 tools, how they find and keep customers

Company Ops

8 tools, what the team runs on day to day

First Direct tech stack FAQ

What tools does First Direct use?

We've found 13 tools at First Direct (firstdirect.com). Edge & Hosting: Amazon CloudFront. Application: MongoDB Atlas. Data & Observability: Pendo. Go-to-market: Meta Pixel. Company Ops: SendGrid, Atlassian and Proofpoint. Last checked October 2, 2026.

What analytics tools does First Direct use?

First Direct uses Pendo for analytics. We found Pendo through DNS verification records.

Does First Direct use SendGrid?

Yes. We found SendGrid at First Direct through email records. SendGrid is used by 71,713 companies we track.

How does runsonwhat know what First Direct uses?

We read public traces only: First Direct's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.