# The most used CMS and website builders

As of October 2026, the most used of the 82 CMS and website builders runsonwhat tracks is WordPress, found at 553,579 companies, ahead of Yoast SEO (288,967) and Elementor (128,546).

This category is about what a company's website is built on. WordPress still runs a huge share of the web; Webflow and Framer are the common choices for modern marketing sites; Shopify dominates small and mid-size online stores; and headless CMSs (Contentful, Sanity, Storyblok, Prismic) feed content to custom-built frontends.

## CMS and website builders ranked by companies using them

| # | Tool | Companies | Share of category | Last 30 days | Most popular with |
|---|---|---|---|---|---|
| 1 | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | 553,579 | 39% | +12 −2 | Construction (1.6×) |
| 2 | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | 288,967 | 20% | +5 | Construction (1.8×) |
| 3 | [Elementor](https://www.runsonwhat.com/reverse/elementor) | 128,546 | 9.0% | – | Construction (2.4×) |
| 4 | [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | 72,171 | 5.1% | – | Consumer Goods (2.0×) |
| 5 | [Rank Math](https://www.runsonwhat.com/reverse/rankmath) | 65,400 | 4.6% | +3 | Construction (2.0×) |
| 6 | [Shopify](https://www.runsonwhat.com/reverse/shopify) | 58,095 | 4.1% | +23 −1 | Apparel & Fashion (14×) |
| 7 | [Wix](https://www.runsonwhat.com/reverse/wix) | 50,468 | 3.5% | +2 −2 | Health, Wellness and Fitness (1.7×) |
| 8 | [All in One SEO](https://www.runsonwhat.com/reverse/aioseo) | 35,512 | 2.5% | +2 | – |
| 9 | [Webflow](https://www.runsonwhat.com/reverse/webflow) | 33,574 | 2.4% | +6 −1 | Software (2.5×) |
| 10 | [Squarespace](https://www.runsonwhat.com/reverse/squarespace) | 32,926 | 2.3% | +4 | Restaurants (5.3×) |
| 11 | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | 32,282 | 2.3% | +31 −2 | Software (3.0×) |
| 12 | [Duda](https://www.runsonwhat.com/reverse/duda) | 6,644 | 0.47% | +1 | Individual & Family Services (9.1×) |
| 13 | [Magento](https://www.runsonwhat.com/reverse/magento) | 6,105 | 0.43% | – | Wholesale (10×) |
| 14 | [Framer](https://www.runsonwhat.com/reverse/framer) | 5,762 | 0.40% | +9 −1 | – |
| 15 | [Weglot](https://www.runsonwhat.com/reverse/weglot) | 5,578 | 0.39% | +1 | Primary/secondary Education (11×) |
| 16 | [Sanity](https://www.runsonwhat.com/reverse/sanity) | 4,450 | 0.31% | +1 | Software (1.9×) |
| 17 | [Adobe Experience Manager](https://www.runsonwhat.com/reverse/adobe-aem) | 4,117 | 0.29% | +1 | 10,000+ employees (21×) |
| 18 | [Contentful](https://www.runsonwhat.com/reverse/contentful) | 3,784 | 0.27% | +1 | Veterinary (25×) |
| 19 | [Unbounce](https://www.runsonwhat.com/reverse/unbounce) | 3,264 | 0.23% | +4 | Software (1.9×) |
| 20 | [BigCommerce](https://www.runsonwhat.com/reverse/bigcommerce) | 2,689 | 0.19% | +16 | Sporting Goods (22×) |
| 21 | [Storyblok](https://www.runsonwhat.com/reverse/storyblok) | 2,305 | 0.16% | +3 | 1,001–5,000 employees (2.2×) |
| 22 | [Adobe Edge Delivery Services](https://www.runsonwhat.com/reverse/adobe-edge-delivery) | 2,082 | 0.15% | +2 | 10,000+ employees (16×) |
| 23 | [Sitecore](https://www.runsonwhat.com/reverse/sitecore) | 2,055 | 0.14% | +3 | 10,000+ employees (17×) |
| 24 | [1C-Bitrix](https://www.runsonwhat.com/reverse/1c-bitrix) | 2,027 | 0.14% | – | – |
| 25 | [Umbraco](https://www.runsonwhat.com/reverse/umbraco) | 1,704 | 0.12% | +1 | Government Administration (3.7×) |
| 26 | [Salesforce Commerce Cloud](https://www.runsonwhat.com/reverse/salesforce-commerce) | 1,456 | 0.10% | +5 | Fashion (222×) |
| 27 | [Prismic](https://www.runsonwhat.com/reverse/prismic) | 1,399 | <0.1% | +2 | Internet (1.8×) |
| 28 | [VTEX](https://www.runsonwhat.com/reverse/vtex) | 1,313 | <0.1% | – | Textiles (13×) |
| 29 | [PageFly](https://www.runsonwhat.com/reverse/pagefly) | 1,283 | <0.1% | +1 | Consumer Electronics (16×) |
| 30 | [Shogun](https://www.runsonwhat.com/reverse/shogun) | 1,238 | <0.1% | – | Sporting Goods (19×) |
| 31 | [ClickFunnels](https://www.runsonwhat.com/reverse/clickfunnels) | 1,186 | <0.1% | +1 | E-learning (5.9×) |
| 32 | [Kentico CMS](https://www.runsonwhat.com/reverse/kentico-cms) | 1,102 | <0.1% | – | Recreational Facilities and Services (21×) |
| 33 | [Shopware](https://www.runsonwhat.com/reverse/shopware) | 875 | <0.1% | +1 | Wholesale (14×) |
| 34 | [Ghost](https://www.runsonwhat.com/reverse/ghost) | 840 | <0.1% | – | 1–10 employees (5.4×) |
| 35 | [DatoCMS](https://www.runsonwhat.com/reverse/datocms) | 798 | <0.1% | – | Medical Practice (6.8×) |
| 36 | [Tray](https://www.runsonwhat.com/reverse/tray) | 767 | <0.1% | – | Retail (10×) |
| 37 | [Progress Sitefinity](https://www.runsonwhat.com/reverse/progress-sitefinity) | 682 | <0.1% | – | Banking (12×) |
| 38 | [Tilda](https://www.runsonwhat.com/reverse/tilda) | 679 | <0.1% | +1 | IT Services (1.6×) |
| 39 | [Instapage](https://www.runsonwhat.com/reverse/instapage) | 604 | <0.1% | +3 | Software (2.5×) |
| 40 | [Contentstack](https://www.runsonwhat.com/reverse/contentstack) | 568 | <0.1% | – | 5,001–10,000 employees (12×) |
| 41 | [Builder.io](https://www.runsonwhat.com/reverse/builderio) | 541 | <0.1% | +1 −1 | 1,001–5,000 employees (3.2×) |
| 42 | [Tiendanube](https://www.runsonwhat.com/reverse/tiendanube) | 439 | <0.1% | – | Apparel & Fashion (38×) |
| 43 | [SAP Commerce Cloud](https://www.runsonwhat.com/reverse/sap-commerce-cloud) | 433 | <0.1% | – | 10,000+ employees (12×) |
| 44 | [Nuvemshop](https://www.runsonwhat.com/reverse/nuvemshop) | 428 | <0.1% | – | Textiles (24×) |
| 45 | [Tumblr](https://www.runsonwhat.com/reverse/tumblr) | 380 | <0.1% | – | Internet (4.2×) |
| 46 | [Substack](https://www.runsonwhat.com/reverse/substack) | 372 | <0.1% | +1 | 1–10 employees (7.4×) |
| 47 | [Microsoft SharePoint](https://www.runsonwhat.com/reverse/microsoft-sharepoint) | 352 | <0.1% | – | Government Administration (25×) |
| 48 | [Arc XP](https://www.runsonwhat.com/reverse/arc-xp) | 339 | <0.1% | – | Broadcast Media (208×) |
| 49 | [MODX](https://www.runsonwhat.com/reverse/modx) | 302 | <0.1% | – | 51–200 employees (1.6×) |
| 50 | [Omni CMS](https://www.runsonwhat.com/reverse/omni-cms) | 262 | <0.1% | – | Higher Education (81×) |
| 51 | [Amplience](https://www.runsonwhat.com/reverse/amplience) | 221 | <0.1% | – | Retail (9.7×) |
| 52 | [Hygraph](https://www.runsonwhat.com/reverse/hygraph) | 216 | <0.1% | – | Software (2.4×) |
| 53 | [Notion Sites](https://www.runsonwhat.com/reverse/notion-site) | 213 | <0.1% | – | Software (4.4×) |
| 54 | [Lightspeed eCom](https://www.runsonwhat.com/reverse/lightspeed-ecom) | 205 | <0.1% | – | Retail (10×) |
| 55 | [Squiz](https://www.runsonwhat.com/reverse/squiz) | 202 | <0.1% | – | Government Administration (50×) |
| 56 | [Leadpages](https://www.runsonwhat.com/reverse/leadpages) | 186 | <0.1% | – | Software (2.5×) |
| 57 | [Kajabi](https://www.runsonwhat.com/reverse/kajabi) | 174 | <0.1% | – | 11–50 employees (1.4×) |
| 58 | [Salla](https://www.runsonwhat.com/reverse/salla) | 145 | <0.1% | – | Retail (7.9×) |
| 59 | [Cafe24](https://www.runsonwhat.com/reverse/cafe24) | 136 | <0.1% | – | – |
| 60 | [Unas](https://www.runsonwhat.com/reverse/unas) | 136 | <0.1% | – | Retail (6.6×) |
| 61 | [microCMS](https://www.runsonwhat.com/reverse/microcms) | 129 | <0.1% | – | – |
| 62 | [Sana Commerce](https://www.runsonwhat.com/reverse/sana-commerce) | 128 | <0.1% | – | Wholesale (25×) |
| 63 | [Super](https://www.runsonwhat.com/reverse/super-so) | 123 | <0.1% | – | Software (5.3×) |
| 64 | [Shopline](https://www.runsonwhat.com/reverse/shopline) | 119 | <0.1% | – | – |
| 65 | [Magazord](https://www.runsonwhat.com/reverse/magazord) | 114 | <0.1% | – | Retail (9.5×) |
| 66 | [Shoprenter](https://www.runsonwhat.com/reverse/shoprenter) | 106 | <0.1% | – | Retail (7.3×) |
| 67 | [HCL Commerce](https://www.runsonwhat.com/reverse/hcl-commerce) | 99 | <0.1% | – | Retail (5.8×) |
| 68 | [Gomag](https://www.runsonwhat.com/reverse/gomag) | 97 | <0.1% | – | – |
| 69 | [Hashnode](https://www.runsonwhat.com/reverse/hashnode) | 88 | <0.1% | – | – |
| 70 | [Jumpseller](https://www.runsonwhat.com/reverse/jumpseller) | 84 | <0.1% | – | – |
| 71 | [Teachable](https://www.runsonwhat.com/reverse/teachable) | 77 | <0.1% | – | – |
| 72 | [MakeShop](https://www.runsonwhat.com/reverse/makeshop) | 75 | <0.1% | +3 | – |
| 73 | [Thinkific](https://www.runsonwhat.com/reverse/thinkific) | 58 | <0.1% | – | – |
| 74 | [Shoplazza](https://www.runsonwhat.com/reverse/shoplazza) | 48 | <0.1% | – | – |
| 75 | [Live Story](https://www.runsonwhat.com/reverse/livestory) | 46 | <0.1% | – | – |
| 76 | [CampusPress](https://www.runsonwhat.com/reverse/campuspress) | 43 | <0.1% | +2 | – |
| 77 | [Shoper](https://www.runsonwhat.com/reverse/shoper) | 43 | <0.1% | – | – |
| 78 | [Medium](https://www.runsonwhat.com/reverse/medium) | 32 | <0.1% | – | – |
| 79 | [FirstSpirit](https://www.runsonwhat.com/reverse/firstspirit) | 29 | <0.1% | – | – |
| 80 | [Payload](https://www.runsonwhat.com/reverse/payload) | 23 | <0.1% | – | – |
| 81 | [EcForce](https://www.runsonwhat.com/reverse/ecforce) | 3 | <0.1% | – | – |
| 82 | [Carrd](https://www.runsonwhat.com/reverse/carrd) | 1 | <0.1% | – | – |

Share is each tool's part of all 1,426,123 matches in this category; a company using two tools counts for both.

## How to compare CMS and website builders

- Who edits the site: designers in a visual builder, writers in a CMS, or developers in code.
- Hosted builder versus headless CMS plus your own frontend.
- SEO controls, localization and page speed.
- Cost as the team and page count grow.

## How runsonwhat finds CMS and website builders

Website platforms leave clear markers: generator tags, asset hosts (cdn.shopify.com, website-files.com), response headers, and DNS records that point the domain at the platform.

## FAQ

### What are the most popular CMS and website builders?

As of October 2026, the most popular CMS and website builders by number of companies using them are WordPress (553,579 companies), Yoast SEO (288,967 companies) and Elementor (128,546 companies), according to runsonwhat. WordPress alone accounts for 39% of the 1,426,123 Website & CMS matches runsonwhat has, and the top three together for 68%. 82 CMS and website builders have at least one confirmed customer.

### WordPress vs Yoast SEO: which is more popular?

WordPress is more popular: 553,579 companies show public evidence of WordPress, against 288,967 for Yoast SEO (1.9× as many), according to runsonwhat (October 2026). Elementor is third with 128,546.

### Which CMS and website builders do small businesses use most?

Among companies with up to 50 employees, the most used CMS and website builders are WordPress (306,599 companies), Yoast SEO (159,528 companies) and Elementor (67,416 companies), according to runsonwhat (October 2026). The counts cover companies with a known headcount; see each tool's page for the full size breakdown.

### Which CMS and website builders do large companies use most?

Among companies with more than 1,000 employees, the most used CMS and website builders are WordPress (17,173 companies), Yoast SEO (9,395 companies) and Elementor (4,466 companies), according to runsonwhat (October 2026). Large companies often run more than one tool in a category, so the same company can count for several.

### Which CMS and website builders are most popular in the United States?

In the United States, the most used CMS and website builders are WordPress (155,532 companies), Yoast SEO (88,060 companies) and Elementor (29,806 companies), based on companies runsonwhat has located there (October 2026). WordPress has 36% of the Website & CMS matches among companies based in the United States.

### Which CMS and website builders are most popular in the United Kingdom?

In the United Kingdom, the most used CMS and website builders are WordPress (33,581 companies), Yoast SEO (20,707 companies) and Elementor (5,550 companies), based on companies runsonwhat has located there (October 2026). WordPress has 38% of the Website & CMS matches among companies based in the United Kingdom.

### Which CMS and website builders do IT services companies use?

IT services is the industry with the most Website & CMS matches, and its companies use WordPress (40,671 companies), Yoast SEO (19,262 companies) and Elementor (5,595 companies) most, according to runsonwhat (October 2026). Each tool's page breaks its customers down by industry, so you can check where a tool over-indexes.

### Which CMS and website builders are companies adopting right now?

In the 30 days to October 2026, the most new adoptions runsonwhat recorded were for HubSpot CMS (31 companies), Shopify (23 companies) and BigCommerce (16 companies). A start is counted when a recheck finds a tool that the previous check of the same company, done the same way, did not.

### What is WordPress' market share among CMS and website builders?

WordPress has 39% of the Website & CMS matches runsonwhat has found (553,579 companies of 1,426,123), as of October 2026; Yoast SEO has 20%. This is share of companies with public evidence of each tool, not share of revenue or seats, and a company that runs two tools counts for both.

### How does runsonwhat rank CMS and website builders?

runsonwhat counts the companies where a public record shows each tool in use and ranks by that count. Website platforms leave clear markers: generator tags, asset hosts (cdn.shopify.com, website-files.com), response headers, and DNS records that point the domain at the platform. A company counts only when a direct record backs it up. The full method is at https://www.runsonwhat.com/methodology.

## Related categories

- [Marketing](https://www.runsonwhat.com/tools/marketing-automation.md)
- [Ads & Pixels](https://www.runsonwhat.com/tools/ad-platforms.md)
- [Sales & CRM](https://www.runsonwhat.com/tools/crm-sales.md)
- [Support & Docs](https://www.runsonwhat.com/tools/customer-support.md)

---

Source: runsonwhat, https://www.runsonwhat.com/tools/cms-website-builders (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.