# Companies that use Marketo Measure

As of November 2026, 903 companies show public evidence of using Marketo Measure (B2B attribution (Bizible)), according to runsonwhat.

- Tool: [Marketo Measure](https://business.adobe.com), category [Analytics](https://www.runsonwhat.com/tools/analytics)
- Companies using it now: 903
- Stopped using it (seen on a same-method rescan): 31
- Started in the last 30 days: 43

## Who uses Marketo Measure

Segments where Marketo Measure customers are more common than among all companies we track:

- Computer & Network Security: 9.3× more likely (27 customers)
- Software: 7.2× more likely (242 customers)
- 1,001–5,000 employees: 4.5× more likely (80 customers)
- 201–1,000 employees: 2.4× more likely (164 customers)
- 51–200 employees: 1.4× more likely (194 customers)

## Marketo Measure customers by industry

| Industry | Share of customers |
|---|---|
| Software | 43% |
| IT Services | 14% |
| Financial Services | 5.1% |
| Marketing and Advertising | 4.9% |
| Computer & Network Security | 4.8% |
| Healthcare | 3.7% |
| Internet | 3.5% |
| Computer Security | 2.7% |

## Marketo Measure customers by company size

| Company size | Share of customers |
|---|---|
| 1–10 employees | 0.94% |
| 11–50 employees | 26% |
| 51–200 employees | 30% |
| 201–1,000 employees | 26% |
| 1,001–5,000 employees | 12% |
| 5,001–10,000 employees | 2.2% |
| 10,000+ employees | 3.0% |

## Marketo Measure customers by country

| Country | Share of customers |
|---|---|
| United States | 73% |
| United Kingdom | 8.0% |
| Canada | 6.2% |
| Australia | 2.5% |
| Germany | 1.8% |
| Israel | 1.2% |
| Brazil | 0.92% |
| France | 0.92% |

## Alternatives to Marketo Measure

| Tool | Companies |
|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | 903,752 |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | 515,769 |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | 138,301 |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | 68,424 |
| [Matomo](https://www.runsonwhat.com/reverse/matomo) | 35,781 |
| [PostHog](https://www.runsonwhat.com/reverse/posthog) | 10,860 |
| [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | 10,777 |
| [StatCounter](https://www.runsonwhat.com/reverse/statcounter) | 8,343 |
| [Vercel Analytics](https://www.runsonwhat.com/reverse/vercel-analytics) | 8,265 |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | 7,736 |

## Marketo Measure customers also use

- [Dreamdata](https://www.runsonwhat.com/reverse/dreamdata): 39% of Marketo Measure customers, 503× the average company
- [Intentsify](https://www.runsonwhat.com/reverse/intentsify): 4.9% of Marketo Measure customers, 358× the average company
- [Qualified](https://www.runsonwhat.com/reverse/qualified): 30% of Marketo Measure customers, 307× the average company
- [TechTarget](https://www.runsonwhat.com/reverse/techtarget): 6.8% of Marketo Measure customers, 298× the average company
- [PathFactory](https://www.runsonwhat.com/reverse/pathfactory): 3.2% of Marketo Measure customers, 281× the average company
- [6sense](https://www.runsonwhat.com/reverse/sixsense): 36% of Marketo Measure customers, 199× the average company
- [Navattic](https://www.runsonwhat.com/reverse/navattic): 5.4% of Marketo Measure customers, 193× the average company
- [Influ2](https://www.runsonwhat.com/reverse/influ2): 4.0% of Marketo Measure customers, 177× the average company
- [Marketo](https://www.runsonwhat.com/reverse/marketo): 86% of Marketo Measure customers, 170× the average company
- [Drift](https://www.runsonwhat.com/reverse/drift): 14% of Marketo Measure customers, 145× the average company

## Companies that use Marketo Measure (first 40 of 903)

| Company | Domain | Industry | Country |
|---|---|---|---|
| [Liftoff Mobile](https://www.runsonwhat.com/company/vungle.com) | vungle.com | Marketing and Advertising | United States |
| [Liftoff Mobile](https://www.runsonwhat.com/company/liftoff.io) | liftoff.io |  |  |
| [Medallia](https://www.runsonwhat.com/company/medallia.com) | medallia.com | Software | United States |
| [Medallia](https://www.runsonwhat.com/company/medallia.eu) | medallia.eu |  |  |
| [AppFolio, Inc.](https://www.runsonwhat.com/company/appfolio.com) | appfolio.com | Software | United States |
| [Narvar](https://www.runsonwhat.com/company/narvar.com) | narvar.com | Internet | United States |
| [Clarivate](https://www.runsonwhat.com/company/clarivate.com) | clarivate.com | Research and Development | United States |
| [Kampyle](https://www.runsonwhat.com/company/kampyle.com) | kampyle.com |  |  |
| [Integral Ad Science](https://www.runsonwhat.com/company/admantx.com) | admantx.com | Online Media | Italy |
| [Airdefense INC](https://www.runsonwhat.com/company/airdefense.net) | airdefense.net | Software | United States |
| [Integral Ad Science](https://www.runsonwhat.com/company/aminopay.com) | aminopay.com | Financial Services | United States |
| [Anoush Catering](https://www.runsonwhat.com/company/anoush.com) | anoush.com | Events Services | United States |
| [AppFolio, Inc.](https://www.runsonwhat.com/company/appfolioinc.com) | appfolioinc.com | Software | United States |
| [SS&C Blue Prism Limited](https://www.runsonwhat.com/company/blueprism.com) | blueprism.com | Robotic Process Automation | United Kingdom |
| [SS&C Blue Prism Limited](https://www.runsonwhat.com/company/captricity.com) | captricity.com | Software | United Kingdom |
| [Cloudamize](https://www.runsonwhat.com/company/cloudamize.com) | cloudamize.com | Software | United States |
| [CompuMark Trademark Tools & Solutions](https://www.runsonwhat.com/company/compumark.com) | compumark.com | Legal Services | United States |
| [Intellectual Property](https://www.runsonwhat.com/company/cpaglobal.com) | cpaglobal.com | IT Services | Jersey |
| [Crowdicity, A Medallia Company](https://www.runsonwhat.com/company/crowdicity.com) | crowdicity.com | Internet | United Kingdom |
| [Decibel](https://www.runsonwhat.com/company/decibel.com) | decibel.com | IT Services | United Kingdom |
| [Enterasys Networks](https://www.runsonwhat.com/company/enterasys.com) | enterasys.com | Computer Network | United States |
| [#paid](https://www.runsonwhat.com/company/hashtagpaid.com) | hashtagpaid.com | Marketing and Advertising | Canada |
| [Indigo Agriculture](https://www.runsonwhat.com/company/indigoag.com) | indigoag.com | Agriculture | United States |
| [Info-Tech Research Group](https://www.runsonwhat.com/company/infotech.com) | infotech.com | IT Services | United States |
| [Integral Ad Science](https://www.runsonwhat.com/company/integralads.com) | integralads.com |  | United States |
| [Ironclad](https://www.runsonwhat.com/company/ironcladapp.com) | ironcladapp.com | Legal | United States |
| [Kalderos](https://www.runsonwhat.com/company/kalderos.com) | kalderos.com | IT Services | United States |
| [Labelbox](https://www.runsonwhat.com/company/labelbox.com) | labelbox.com |  |  |
| [Liftoff Mobile](https://www.runsonwhat.com/company/liftoff.ai) | liftoff.ai |  |  |
| [Lincoln Recovery](https://www.runsonwhat.com/company/lincolnrecovery.com) | lincolnrecovery.com | Mental Health Care | United States |
| [McLean & Company](https://www.runsonwhat.com/company/mcleanco.com) | mcleanco.com | Human Resources | United States |
| [Medallia](https://www.runsonwhat.com/company/medallia.ca) | medallia.ca |  | Canada |
| [Monkeylearn](https://www.runsonwhat.com/company/monkeylearn.com) | monkeylearn.com | Software | United States |
| [SLI Systems](https://www.runsonwhat.com/company/sli-systems.com) | sli-systems.com | Software | United States |
| [Teaching Strategies, LLC](https://www.runsonwhat.com/company/teachingstrategies.com) | teachingstrategies.com |  | United States |
| [Liftoff Mobile](https://www.runsonwhat.com/company/tresensa.com) | tresensa.com | Marketing and Advertising | United States |
| [University of St. Augustine for Health Sciences](https://www.runsonwhat.com/company/usa.edu) | usa.edu | Higher Education | United States |
| [SS&C Blue Prism Limited](https://www.runsonwhat.com/company/vidado.ai) | vidado.ai | Software | United Kingdom |
| [Virtru](https://www.runsonwhat.com/company/virtru.com) | virtru.com |  | United States |
| [Voci (United States)](https://www.runsonwhat.com/company/vocitec.com) | vocitec.com | Software | United States |

The full list is on https://www.runsonwhat.com/reverse/marketo-measure with a plan.

## FAQ

### How many companies use Marketo Measure?

As of November 2026, 903 companies show public evidence of using Marketo Measure across the 1,866,632 company domains runsonwhat tracks. That makes Marketo Measure the 46th most used of the 75 Analytics tools with confirmed customers, behind Inspectlet (974). The number is a lower bound: a company counts only when a public record, such as a DNS entry or Marketo Measure's code on its website, shows the tool in use.

### Which companies use Marketo Measure?

Companies that use Marketo Measure include Liftoff Mobile, Medallia, AppFolio, Narvar and Clarivate, according to runsonwhat's public-record scans (November 2026). The biggest industries among Marketo Measure customers are software (43%) and IT services (14%). The full list of 903 companies can be filtered by industry, company size and country on runsonwhat's Marketo Measure page.

### What industries use Marketo Measure the most?

The industries with the most Marketo Measure customers are software (43%), IT services (14%) and financial services (5.1%), based on the 566 companies with a known industry. Relative to all companies runsonwhat tracks, Marketo Measure stands out most in computer & network security (9.3× the average rate) and software (7.2× the average rate).

### Is Marketo Measure more popular with startups or large companies?

Marketo Measure is used mostly by mid-size companies: of the 641 companies with a known size, 27% have up to 50 employees, 56% have 51 to 1,000 and 18% have more than 1,000. Compared with all companies runsonwhat tracks, Marketo Measure is 4.5× as common among companies with 1,001–5,000 employees.

### Which countries use Marketo Measure the most?

Most Marketo Measure customers runsonwhat has found are based in the United States (73%), the United Kingdom (8.0%) and Canada (6.2%), out of 758 companies with a known country. Outside the United States, the biggest markets are the United Kingdom and Canada.

### Is Marketo Measure gaining or losing customers?

In the 90 days to November 2026, 50 companies started using Marketo Measure and 34 companies stopped, a net gain of 16 (48 started and 32 stopped in the last 30 days). runsonwhat counts a start or a stop only between two checks of the same company done the same way, so a change in how a site is scanned never shows up as churn.

### What are the most popular alternatives to Marketo Measure?

By the number of companies using them, the most used Analytics tools other than Marketo Measure are Google Analytics (903,930), Google Tag Manager (516,097), Microsoft Clarity (138,542) and Hotjar (68,411), according to runsonwhat (November 2026). Not every tool in a category does the same job, so check each one's page; runsonwhat ranks all Analytics tools at https://www.runsonwhat.com/tools/analytics.

### What other tools do Marketo Measure customers use?

Marketo Measure customers use Dreamdata, Intentsify and Qualified far more often than the average company. For example, 39% of Marketo Measure customers also run Dreamdata, 503× the rate among all companies runsonwhat tracks, and 4.9% run Intentsify.

### How does runsonwhat know a company uses Marketo Measure?

runsonwhat reads public records only. For Marketo Measure, that means Marketo Measure's code on the company's website or in its tag manager or Marketo Measure on the company's own subprocessor list. A company is listed only when one of these direct records is present, and each match keeps the record it came from. DNS is rechecked weekly and websites about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/reverse/marketo-measure (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.