# Companies that use Bluecore

As of October 2026, 123 companies show public evidence of using Bluecore (Bluecore is a retail marketing technology that uses data gained from direct marketing like email, social…), according to runsonwhat.

- Tool: [Bluecore](https://bluecore.com), category [Marketing](https://www.runsonwhat.com/tools/marketing-automation)
- Companies using it now: 123
- Stopped using it (seen on a same-method rescan): 0
- Started in the last 30 days: 2

## Who uses Bluecore

Segments where Bluecore customers are more common than among all companies we track:

- Retail: 8.2× more likely (30 customers)

## Bluecore customers by industry

| Industry | Share of customers |
|---|---|
| Retail | 42% |
| Apparel & Fashion | 17% |
| Consumer Goods | 5.6% |
| Computer Hardware | 2.8% |
| Furniture | 2.8% |
| Sporting Goods | 2.8% |
| Supermarkets | 2.8% |
| Beverage | 1.4% |

## Bluecore customers by company size

| Company size | Share of customers |
|---|---|
| 1–10 employees | 9.3% |
| 11–50 employees | 11% |
| 51–200 employees | 28% |
| 201–1,000 employees | 20% |
| 1,001–5,000 employees | 12% |
| 5,001–10,000 employees | 6.7% |
| 10,000+ employees | 13% |

## Bluecore customers by country

| Country | Share of customers |
|---|---|
| United States | 78% |
| Canada | 11% |
| United Kingdom | 3.3% |
| Brazil | 1.1% |
| Switzerland | 1.1% |
| China | 1.1% |
| France | 1.1% |
| France | 1.1% |

## Alternatives to Bluecore

| Tool | Companies |
|---|---|
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | 111,651 |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | 77,444 |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | 34,105 |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | 22,530 |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | 19,522 |
| [MailerLite](https://www.runsonwhat.com/reverse/mailerlite) | 15,253 |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | 15,144 |
| [Yandex Webmaster](https://www.runsonwhat.com/reverse/yandex) | 14,975 |
| [Trustindex](https://www.runsonwhat.com/reverse/trustindex) | 14,738 |
| [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | 14,548 |

## Bluecore customers also use

- [Sierra](https://www.runsonwhat.com/reverse/sierra): 8.9% of Bluecore customers, 1192× the average company
- [Cordial](https://www.runsonwhat.com/reverse/cordial): 3.3% of Bluecore customers, 1176× the average company
- [Coherent Path](https://www.runsonwhat.com/reverse/coherent-path): 3.3% of Bluecore customers, 1143× the average company
- [Quantum Metric](https://www.runsonwhat.com/reverse/quantum-metric): 26% of Bluecore customers, 777× the average company
- [Constructor.io](https://www.runsonwhat.com/reverse/constructor-io): 14% of Bluecore customers, 632× the average company
- [Movable Ink](https://www.runsonwhat.com/reverse/movable-ink): 8.1% of Bluecore customers, 453× the average company
- [Medallia](https://www.runsonwhat.com/reverse/medallia): 16% of Bluecore customers, 316× the average company
- [Monetate](https://www.runsonwhat.com/reverse/monetate): 13% of Bluecore customers, 268× the average company
- [Forter](https://www.runsonwhat.com/reverse/forter): 17% of Bluecore customers, 228× the average company
- [Bazaarvoice](https://www.runsonwhat.com/reverse/bazaarvoice): 28% of Bluecore customers, 195× the average company

## Companies that use Bluecore (first 40 of 123)

| Company | Domain | Industry | Country |
|---|---|---|---|
| [Famous-Barr](https://www.runsonwhat.com/company/macys.com) | macys.com | Retail | United States |
| [Caleres](https://www.runsonwhat.com/company/famousfootwear.com) | famousfootwear.com | Retail | United States |
| [Lenovo](https://www.runsonwhat.com/company/lenovo.com) | lenovo.com | Computer Hardware | China |
| [Gap](https://www.runsonwhat.com/company/gap.com) | gap.com | Retail | United States |
| [REI](https://www.runsonwhat.com/company/rei.com) | rei.com |  |  |
| [Sephora](https://www.runsonwhat.com/company/sephora.com) | sephora.com | Retail | France |
| [Nordstrom](https://www.runsonwhat.com/company/nordstrom.com) | nordstrom.com | Retail | United States |
| [QVC](https://www.runsonwhat.com/company/qvc.com) | qvc.com | Mail Order | United States |
| [Chanel](https://www.runsonwhat.com/company/chanel.com) | chanel.com | Wholesale Trade (business-to-business) of Clothing and Footwear | France |
| [Coach](https://www.runsonwhat.com/company/coach.com) | coach.com | Apparel & Fashion | United States |
| [Airgas](https://www.runsonwhat.com/company/airgas.com) | airgas.com | Industrial Gas | United States |
| [Allen Edmonds Shoe Corporation](https://www.runsonwhat.com/company/allenedmonds.com) | allenedmonds.com | Apparel & Fashion | United States |
| [Alo, LLC](https://www.runsonwhat.com/company/aloyoga.com) | aloyoga.com | Retail | United States |
| [Altra Running](https://www.runsonwhat.com/company/altrarunning.com) | altrarunning.com | Retail | United States |
| [Andre Assous INC](https://www.runsonwhat.com/company/andreassous.com) | andreassous.com | Consumer Services | United States |
| [Ariat International](https://www.runsonwhat.com/company/ariat.com) | ariat.com | Apparel & Fashion | United States |
| [Atlantic Superstore](https://www.runsonwhat.com/company/atlanticsuperstore.ca) | atlanticsuperstore.ca | Retail | Canada |
| [Backcountry.com](https://www.runsonwhat.com/company/backcountry.com) | backcountry.com | E-commerce | United States |
| [Ballard Designs](https://www.runsonwhat.com/company/ballarddesigns.com) | ballarddesigns.com | Furniture | United States |
| [Bigelow Tea](https://www.runsonwhat.com/company/bigelowtea.com) | bigelowtea.com | Beverage | United States |
| [Brilliant Earth](https://www.runsonwhat.com/company/brilliantearth.com) | brilliantearth.com | Jewelry | United States |
| [Carhartt](https://www.runsonwhat.com/company/carhartt.com) | carhartt.com | Textile | United States |
| [CDW](https://www.runsonwhat.com/company/cdw.com) | cdw.com | Business-to-business | United States |
| [Cdw•g](https://www.runsonwhat.com/company/cdwg.com) | cdwg.com | IT Services | United States |
| [Cult Pens](https://www.runsonwhat.com/company/cultpens.com) | cultpens.com | Retail | United Kingdom |
| [David's Bridal](https://www.runsonwhat.com/company/davidsbridal.com) | davidsbridal.com | Retail | United States |
| [Del Sol](https://www.runsonwhat.com/company/delsol.com) | delsol.com | Retail | United States |
| [Discount School Supply](https://www.runsonwhat.com/company/discountschoolsupply.com) | discountschoolsupply.com | Retail | United States |
| [Disneystore](https://www.runsonwhat.com/company/disneystore.com.au) | disneystore.com.au |  |  |
| [Dr. Scholl's](https://www.runsonwhat.com/company/drschollsshoes.com) | drschollsshoes.com | Footwear | United Kingdom |
| [DXL](https://www.runsonwhat.com/company/dxl.com) | dxl.com |  |  |
| [EcoWater](https://www.runsonwhat.com/company/ecowater.com) | ecowater.com |  | United States |
| [Express](https://www.runsonwhat.com/company/express.com) | express.com | Fashion Retail | United States |
| [Famousfootwear](https://www.runsonwhat.com/company/famousfootwear.ca) | famousfootwear.ca |  |  |
| [Footlocker](https://www.runsonwhat.com/company/footlocker.ca) | footlocker.ca |  |  |
| [Foot Locker](https://www.runsonwhat.com/company/footlocker.com) | footlocker.com | Retail | United States |
| [Fortinos](https://www.runsonwhat.com/company/fortinos.ca) | fortinos.ca |  |  |
| [Fragrancex.com](https://www.runsonwhat.com/company/fragrancex.com) | fragrancex.com | Consumer Goods | United States |
| [Franco Sarto](https://www.runsonwhat.com/company/francosarto.com) | francosarto.com | Wholesale | United States |
| [Frontgate](https://www.runsonwhat.com/company/frontgate.com) | frontgate.com | Retail | United States |

The full list is on https://www.runsonwhat.com/reverse/bluecore for signed-in users.

## FAQ

### How many companies use Bluecore?

As of October 2026, 123 companies show public evidence of using Bluecore across the 1,792,936 company domains runsonwhat tracks. That makes Bluecore the 178th most used of the 227 Marketing tools with confirmed customers, behind Unbxd (125). The number is a lower bound: a company counts only when a public record, such as a DNS entry or Bluecore's code on its website, shows the tool in use.

### Which companies use Bluecore?

Companies that use Bluecore include Lenovo, Gap, Famous-Barr, REI and Sephora, according to runsonwhat's public-record scans (October 2026). The biggest industries among Bluecore customers are retail (42%) and apparel & fashion (17%). The full list of 123 companies can be filtered by industry, company size and country on runsonwhat's Bluecore page.

### What industries use Bluecore the most?

The industries with the most Bluecore customers are retail (42%), apparel & fashion (17%) and consumer goods (5.6%), based on the 72 companies with a known industry. Relative to all companies runsonwhat tracks, Bluecore stands out most in retail (8.2× the average rate).

### Is Bluecore more popular with startups or large companies?

Bluecore is used mostly by mid-size companies: of the 75 companies with a known size, 20% have up to 50 employees, 48% have 51 to 1,000 and 32% have more than 1,000.

### Which countries use Bluecore the most?

Most Bluecore customers runsonwhat has found are based in the United States (78%), Canada (11%) and the United Kingdom (3.3%), out of 90 companies with a known country. Outside the United States, the biggest markets are Canada and the United Kingdom.

### Bluecore vs Mailchimp: which is more widely used?

Mailchimp is more widely used: 111,920 companies show public evidence of Mailchimp, against 123 for Bluecore (910× as many), according to runsonwhat (October 2026). 11 companies run both, which is 8.9% of Bluecore's customers.

### What are the most popular alternatives to Bluecore?

By the number of companies using them, the most used Marketing tools other than Bluecore are Mailchimp (111,920), Brevo (77,534), Klaviyo (34,173) and Ahrefs (22,627), according to runsonwhat (October 2026). Not every tool in a category does the same job, so check each one's page; runsonwhat ranks all Marketing tools at https://www.runsonwhat.com/tools/marketing-automation.

### What other tools do Bluecore customers use?

Bluecore customers use Sierra, Cordial and Coherent Path far more often than the average company. For example, 8.9% of Bluecore customers also run Sierra, 1192× the rate among all companies runsonwhat tracks, and 3.3% run Cordial.

### How does runsonwhat know a company uses Bluecore?

runsonwhat reads public records only. For Bluecore, that means Bluecore's code on the company's website or in its tag manager. A company is listed only when that record is present, and each match keeps the record it came from. DNS is rechecked weekly and websites about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/reverse/bluecore (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.