# What does Zappos use? Zappos (zappos.com) shows public evidence of 36 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Retail - Size: 1,001–5,000 employees - Based in: Las Vegas, United States - Founded: 1999 - LinkedIn: https://www.linkedin.com/company/zappos.com ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | 2023-08 | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, DNS records | 2023-08 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Amplitude](https://www.runsonwhat.com/reverse/amplitude) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | DNS verification records | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Custom domain, Email records | 2022-06 | | [Branch](https://www.runsonwhat.com/reverse/branch) | Marketing | Website code | | | [UpSellit](https://www.runsonwhat.com/reverse/upsellit) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | DNS verification records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | DNS verification records, Email records, Website code | | | [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records | | | [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records | | | [TrustArc](https://www.runsonwhat.com/reverse/trustarc) | Security & Compliance | Website code | | ## FAQ ### What tools does Zappos use? As of October 2026, runsonwhat has found 36 tools at Zappos (zappos.com) in public records. Edge & Hosting: Amazon Web Services and Akamai. Application: React, Next.js and OpenAI. Data & Observability: Google Analytics, Google Tag Manager and Amplitude. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 20, 2026. ### What cloud does Zappos run on? Zappos uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on zappos.com, and Zappos has used it since at least August 2023. Amazon Web Services is used by 145,823 companies runsonwhat tracks. ### What email provider does Zappos use? Zappos uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 712,580 companies runsonwhat tracks. ### What does Zappos use for customer support? Zappos uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on zappos.com. Zendesk is used by 42,048 companies runsonwhat tracks. ### What payment provider does Zappos use? Zappos uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on zappos.com. Stripe is used by 28,743 companies runsonwhat tracks. ### What analytics tools does Zappos use? Zappos uses Google Analytics for analytics, alongside Google Tag Manager and Amplitude, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on zappos.com. Google Analytics is used by 885,096 companies runsonwhat tracks. ### How long has Zappos used Salesforce Marketing Cloud? Zappos has used Salesforce Marketing Cloud since at least June 2022, going by the first public certificate of the zappos.com subdomain that points at Salesforce Marketing Cloud. Other long-running tools at Zappos include Amazon Web Services (since August 2023) and Akamai (since August 2023). ### Does Zappos use Google Ads? Yes. runsonwhat found Google Ads at Zappos through Google Ads code on zappos.com. Google Ads is a Ads & Pixels tool used by 510,450 companies runsonwhat tracks. ### Does Zappos use AI tools? Yes. runsonwhat has found OpenAI at Zappos; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Zappos may use more AI tools than these. ### Which companies have a tech stack similar to Zappos's? The companies with the stacks most like Zappos' are PetSmart, BabyQuip, Aaptiv and Musely, according to runsonwhat (October 2026). Each shares 10 to 20 tools with Zappos, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Zappos uses? runsonwhat reads public records only. Of the 36 tools at Zappos, 18 were found through DNS records, 13 through code on zappos.com, 3 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and zappos.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/zappos.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.