# What does Zacks Investment Research use?

Zacks Investment Research (zacks.com) shows public evidence of 63 tools, according to runsonwhat (last checked 2026-10-11).

- Industry: Financial Services
- Size: 201–1,000 employees
- Based in: Chicago, United States
- Founded: 1978
- LinkedIn: https://www.linkedin.com/company/zacksinvestmentresearch

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | 2026-02 |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code |  |
| [Adobe Analytics](https://www.runsonwhat.com/reverse/adobe-analytics) | Analytics | Website code |  |
| [Adobe Experience Platform](https://www.runsonwhat.com/reverse/adobe-experience-platform) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config, Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config, Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Email records, Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website config, Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config, Website code |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config, Website code |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config, Website code |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config, Website code |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config, Website code |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code |  |
| [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code |  |
| [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code |  |
| [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code |  |
| [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code |  |
| [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code |  |
| [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code |  |
| [33Across](https://www.runsonwhat.com/reverse/33across) | Ads & Pixels | Website code |  |
| [Nativo](https://www.runsonwhat.com/reverse/nativo) | Ads & Pixels | Website code |  |
| [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Custom domain | 2025-06 |
| [Lotame](https://www.runsonwhat.com/reverse/lotame) | Ads & Pixels | Website code |  |
| [MGID](https://www.runsonwhat.com/reverse/mgid) | Ads & Pixels | Website code |  |
| [Clickagy](https://www.runsonwhat.com/reverse/clickagy) | Sales & CRM | Website code |  |
| [MNTN](https://www.runsonwhat.com/reverse/mntn) | Ads & Pixels | Website code |  |
| [Smart Ad Server](https://www.runsonwhat.com/reverse/smart-ad-server) | Ads & Pixels | Website code |  |
| [Tapad](https://www.runsonwhat.com/reverse/tapad) | Ads & Pixels | Website code |  |
| [Integral Ad Science](https://www.runsonwhat.com/reverse/integral-ad-science) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [Sophos](https://www.runsonwhat.com/reverse/sophos) | Security & Compliance | DNS verification records, Email records |  |
| [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden) | Security & Compliance | DNS verification records |  |
| [Imperva](https://www.runsonwhat.com/reverse/imperva) | Security & Compliance | Custom domain, Website code | 2026-04 |
| [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records |  |
| [GoTo](https://www.runsonwhat.com/reverse/goto) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Zacks Investment Research use?

As of October 2026, runsonwhat has found 63 tools at Zacks Investment Research (zacks.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Microsoft Azure. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Adobe Experience Platform Tags. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 11, 2026.

### What cloud does Zacks Investment Research run on?

Zacks Investment Research uses Google Cloud for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud, and Zacks Investment Research has used it since at least February 2026. Google Cloud is used by 75,278 companies runsonwhat tracks.

### What CRM does Zacks Investment Research use?

Zacks Investment Research uses HubSpot for its CRM, alongside Salesforce, Demandbase and Bombora, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on zacks.com. HubSpot is used by 92,702 companies runsonwhat tracks.

### What email provider does Zacks Investment Research use?

Zacks Investment Research uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,083 companies runsonwhat tracks.

### What analytics tools does Zacks Investment Research use?

Zacks Investment Research uses Google Analytics for analytics, alongside Google Tag Manager, Adobe Analytics and Adobe Experience Platform, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on zacks.com. Google Analytics is used by 859,820 companies runsonwhat tracks.

### What marketing software does Zacks Investment Research use?

Zacks Investment Research uses Pardot for marketing, alongside Salesforce Marketing Cloud, according to runsonwhat (October 2026). runsonwhat found Pardot through email records that authorize Pardot and code on zacks.com. Pardot is used by 20,084 companies runsonwhat tracks.

### How long has Zacks Investment Research used Salesforce Marketing Cloud?

Zacks Investment Research has used Salesforce Marketing Cloud since at least June 2025, going by the first public certificate of the zacks.com subdomain that points at Salesforce Marketing Cloud. Other long-running tools at Zacks Investment Research include Google Cloud (since February 2026) and Imperva (since April 2026).

### Does Zacks Investment Research use jQuery?

Yes. runsonwhat found jQuery at Zacks Investment Research through jQuery code on zacks.com. jQuery is a Frontend tool used by 902,681 companies runsonwhat tracks.

### Does Zacks Investment Research use AI tools?

Yes. runsonwhat has found Anthropic at Zacks Investment Research; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Zacks Investment Research may use more AI tools than these.

### Which companies have a tech stack similar to Zacks Investment Research's?

The companies with the stacks most like Zacks Investment Research's are Punch Newspapers, Απε-Μπε / Athens Macedonian News Agency, CelticsBlog and Todo Noticias, according to runsonwhat (October 2026). Each shares 10 to 44 tools with Zacks Investment Research, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Zacks Investment Research uses?

runsonwhat reads public records only. Of the 63 tools at Zacks Investment Research, 33 were found through code on zacks.com, 13 through website configuration files, 9 through DNS records, 5 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and zacks.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/zacks.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.