# What does YouGov use? YouGov (yougov.com) shows public evidence of 40 tools, according to runsonwhat (last checked 2026-11-09). - Industry: Opinion Poll - Based in: United Kingdom - Founded: 2000 - LinkedIn: https://www.linkedin.com/company/yougov ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain | 2026-10 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Angular](https://www.runsonwhat.com/reverse/angular) | Frontend | Website code | | | [Datawrapper](https://www.runsonwhat.com/reverse/datawrapper) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code | | | [Dreamdata](https://www.runsonwhat.com/reverse/dreamdata) | Analytics | Website code | | | [Omniconvert](https://www.runsonwhat.com/reverse/omniconvert) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Custom domain, Email records, Website code | | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Email records, Website code | | | [ClickCease](https://www.runsonwhat.com/reverse/clickcease) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records, DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records, Website code | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [Imperva](https://www.runsonwhat.com/reverse/imperva) | Security & Compliance | Custom domain, Website code | 2023-07 | | [NetSuite](https://www.runsonwhat.com/reverse/netsuite) | Finance & Legal | Email records | | | [Wiz](https://www.runsonwhat.com/reverse/wiz) | Security & Compliance | DNS verification records | | ## Recent changes at YouGov - 2026-11-09: started using [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) - 2026-11-09: started using [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) ## FAQ ### What tools does YouGov use? As of November 2026, runsonwhat has found 40 tools at YouGov (yougov.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: Vimeo, Anthropic and Angular. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, LinkedIn Insight Tag and Zendesk. Company Ops: Microsoft 365, SendGrid and Amazon SES. Last checked November 9, 2026. ### What cloud does YouGov run on? YouGov uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on yougov.com. Amazon Web Services is used by 147,579 companies runsonwhat tracks. ### What CRM does YouGov use? YouGov uses Salesforce for its CRM, alongside Calendly and Demandbase, according to runsonwhat (November 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce and email records. Salesforce is used by 35,487 companies runsonwhat tracks. ### What email provider does YouGov use? YouGov uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on yougov.com. Microsoft 365 is used by 735,564 companies runsonwhat tracks. ### What does YouGov use for customer support? YouGov uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 43,726 companies runsonwhat tracks. ### What analytics tools does YouGov use? YouGov uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Segment, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on yougov.com. Google Analytics is used by 904,007 companies runsonwhat tracks. ### How long has YouGov used Imperva? YouGov has used Imperva since at least July 2023, going by the first public certificate of the yougov.com subdomain that points at Imperva. Other long-running tools at YouGov include Akamai (since October 2026). ### Does YouGov use Google Ads? Yes. runsonwhat found Google Ads at YouGov through Google Ads code on yougov.com. Google Ads is a Ads & Pixels tool used by 540,244 companies runsonwhat tracks. ### Does YouGov use AI tools? Yes. runsonwhat has found Anthropic at YouGov; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so YouGov may use more AI tools than these. ### Has YouGov changed tools recently? Yes. On runsonwhat's rechecks, YouGov started using Microsoft Azure and LinkedIn Insight Tag (latest on November 9, 2026). A change counts only between two checks of yougov.com done the same way. ### Which companies have a tech stack similar to YouGov's? The companies with the stacks most like YouGov's are YouGov, Galaxy Research, LINK heisst jetzt YouGov Schweiz and YouGov, according to runsonwhat (November 2026). Each shares 17 to 23 tools with YouGov, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what YouGov uses? runsonwhat reads public records only. Of the 40 tools at YouGov, 18 were found through code on yougov.com, 9 through DNS records, 7 through email records and 6 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and yougov.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/yougov.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.