# What does Yoast BV use?

Yoast BV (yoast.com) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-10-18).

- Industry: Internet Marketing
- Size: 51–200 employees
- Founded: 2010
- LinkedIn: https://www.linkedin.com/company/yoast-com

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code |  |
| [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |
| [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code |  |
| [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain | 2021-05 |
| [Convert](https://www.runsonwhat.com/reverse/convert) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code |  |
| [LinkedIn](https://www.runsonwhat.com/reverse/linkedin) | Marketing | DNS verification records |  |
| [ActiveCampaign](https://www.runsonwhat.com/reverse/activecampaign) | Marketing | Email records, Website code |  |
| [Help Scout](https://www.runsonwhat.com/reverse/helpscout) | Support & Docs | Email records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS records |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |
| [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records |  |

## FAQ

### What tools does Yoast use?

As of October 2026, runsonwhat has found 37 tools at Yoast (yoast.com) in public records. Edge & Hosting: Cloudflare and Google Cloud. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and Let's Encrypt. Last checked October 18, 2026.

### What cloud does Yoast run on?

Yoast uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud. Google Cloud is used by 75,253 companies runsonwhat tracks.

### What email provider does Yoast use?

Yoast uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 704,067 companies runsonwhat tracks.

### What does Yoast use for customer support?

Yoast uses Help Scout for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Help Scout through email records that authorize Help Scout and code on yoast.com. Help Scout is used by 2,826 companies runsonwhat tracks.

### What analytics tools does Yoast use?

Yoast uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Matomo, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on yoast.com. Google Analytics is used by 856,468 companies runsonwhat tracks.

### What is Yoast's website built with?

Yoast uses WordPress for its website, alongside WooCommerce, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on yoast.com. WordPress is used by 584,267 companies runsonwhat tracks.

### How long has Yoast used Atlassian Statuspage?

Yoast has used Atlassian Statuspage since at least May 2021, going by the first public certificate of the yoast.com subdomain that points at Atlassian Statuspage.

### Does Yoast use jQuery?

Yes. runsonwhat found jQuery at Yoast through jQuery code on yoast.com. jQuery is a Frontend tool used by 899,939 companies runsonwhat tracks.

### Does Yoast use AI tools?

Yes. runsonwhat has found OpenAI at Yoast; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Yoast may use more AI tools than these.

### Which companies have a tech stack similar to Yoast's?

The companies with the stacks most like Yoast's are Berkshire Associates, Societyone, KiViHealth and Matt & Nat, according to runsonwhat (October 2026). Each shares 7 to 14 tools with Yoast, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Yoast uses?

runsonwhat reads public records only. Of the 37 tools at Yoast, 19 were found through code on yoast.com, 10 through DNS records, 5 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and yoast.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/yoast.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
