# What does null use?

null (yelload.com) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-10-11).

- Industry: Marketing and Advertising
- Size: 11–50 employees
- Based in: Binə, Azerbaijan
- Founded: 2011
- LinkedIn: https://www.linkedin.com/company/yello-advertising-lab

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | DNS verification records |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | DNS verification records |  |
| [AdRoll](https://www.runsonwhat.com/reverse/adroll) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |

## Recent changes at null

- 2026-10-11: started using [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs)

## FAQ

### What tools does null use?

As of October 2026, runsonwhat has found 23 tools at null (yelload.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Adobe Fonts and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, Apple Business and Let's Encrypt. Last checked October 11, 2026.

### What email provider does null use?

null uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 397,574 companies runsonwhat tracks.

### What analytics tools does null use?

null uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Matomo, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on yelload.com. Google Analytics is used by 853,379 companies runsonwhat tracks.

### What marketing software does null use?

null uses Brevo for marketing, alongside Ahrefs, according to runsonwhat (October 2026). runsonwhat found Brevo through a DNS verification record for Brevo. Brevo is used by 78,303 companies runsonwhat tracks.

### Does null use Google Fonts?

Yes. runsonwhat found Google Fonts at null through Google Fonts code on yelload.com. Google Fonts is a Media & UI tool used by 791,675 companies runsonwhat tracks.

### Has null changed tools recently?

Yes. On runsonwhat's rechecks, null started using Ahrefs (latest on October 11, 2026). A change counts only between two checks of yelload.com done the same way.

### Which companies have a tech stack similar to null's?

The companies with the stacks most like null's are Absolicon, CloudEngage, Glass Nickel Pizza and Mecc Alte, according to runsonwhat (October 2026). Each shares 2 to 9 tools with null, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what null uses?

runsonwhat reads public records only. Of the 23 tools at null, 12 were found through code on yelload.com, 10 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and yelload.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/yelload.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
