# What does Xella use? Xella (xella.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Building Materials Trade - Size: 1,001–5,000 employees - Based in: Duisburg, Germany - Founded: 2002 - LinkedIn: https://www.linkedin.com/company/xella ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Angular](https://www.runsonwhat.com/reverse/angular) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Email records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code | | | [AFAS Software](https://www.runsonwhat.com/reverse/afas) | Finance & Legal | Email records | | | [Pexip](https://www.runsonwhat.com/reverse/pexip) | Collaboration | DNS verification records | | | [D-Trust](https://www.runsonwhat.com/reverse/d-trust) | Security & Compliance | DNS verification records | | | [Retarus](https://www.runsonwhat.com/reverse/retarus) | Security & Compliance | Email records | | ## Recent changes at Xella - 2026-10-09: started using [AFAS Software](https://www.runsonwhat.com/reverse/afas) - 2026-10-09: started using [D-Trust](https://www.runsonwhat.com/reverse/d-trust) - 2026-10-09: started using [Pexip](https://www.runsonwhat.com/reverse/pexip) - 2026-10-09: started using [Retarus](https://www.runsonwhat.com/reverse/retarus) - 2026-10-09: started using [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) ## FAQ ### What tools does Xella use? As of October 2026, runsonwhat has found 24 tools at Xella (xella.com) in public records. Edge & Hosting: Amazon Web Services and Amazon CloudFront. Application: Angular. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026. ### What cloud does Xella run on? Xella uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on xella.com. Amazon Web Services is used by 145,106 companies runsonwhat tracks. ### What sales tools does Xella use? The sales tools runsonwhat has found at Xella are Calendly (October 2026); no CRM shows up in Xella's public records. runsonwhat found Calendly through Calendly code on xella.com. Calendly is used by 25,095 companies runsonwhat tracks. ### What email provider does Xella use? Xella uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,081 companies runsonwhat tracks. ### What analytics tools does Xella use? Xella uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on xella.com. Google Analytics is used by 859,672 companies runsonwhat tracks. ### What marketing software does Xella use? Xella uses Mailchimp for marketing, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 113,640 companies runsonwhat tracks. ### Does Xella use Google Ads? Yes. runsonwhat found Google Ads at Xella through Google Ads code on xella.com. Google Ads is a Ads & Pixels tool used by 468,003 companies runsonwhat tracks. ### Has Xella changed tools recently? Yes. On runsonwhat's rechecks, Xella started using AFAS Software, D-Trust and Pexip (latest on October 9, 2026). A change counts only between two checks of xella.com done the same way. ### Which companies have a tech stack similar to Xella's? The companies with the stacks most like Xella's are Volksbank Mittelhessen, Verbundvolksbank Owl Eg, Flatexdegiro and Messer Group, according to runsonwhat (October 2026). Each shares 7 to 10 tools with Xella, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Xella uses? runsonwhat reads public records only. Of the 24 tools at Xella, 11 were found through code on xella.com, 7 through DNS records, 5 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and xella.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/xella.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.